Head of Corporate Communications and Marketing - El Paso, TX, United States - Cascade Enterprises
Description
Your new workplace:
The EMVIA LIVING Group stands for high quality care and reliability in senior care as well as various innovative housing concepts.
We want to continuously strengthen this through investments, additions to the management team, and above all, the creation of new jobs.
EMVIA LIVING employs over 4,600 employees in nursing, care, housekeeping, building maintenance, and administration, and provides a safe living environment for more than 6,600 elderly and care-dependent people in over 60 facilities nationwide.
To strengthen our team, we are looking for you asHead of Corporate Communications and Marketing (m/f/d) for our nursing facility.
What to expect:
- Responsibility and development of the marketing mix for strategic brand management
- Development of the groupwide marketing strategy and corporate communications for the target groups of residents, employees, referrers, and family members, and continuous development of these
- Leading, motivating, and developing the employees of the department
- Responsibility and implementation of the marketing plan for the individual facilities of the group and management of all (crossmedia) marketing activities
- Responsibility for targeted and structured brand management, also with regard to corporate branding and corporate design
- Development of a communication concept and coordination of the implementation of resulting communication measures
- Management of internal and external target groupspecific corporate communications and press work
- Coordination of involved agencies and development of reports and targeted KPIs
What you bring
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