App Marketing Manager" - Rachel, United States - Spectrum Innovations

Spectrum Innovations

Verified Company

Rachel, United States

1 week ago

Posted by:

Savannah Johnson

beBee Recruiter

Description

Location: 50933 Cologne | Contract type: Full-time, permanent | Job ID: 819369

PENNY is part of the REWE Group and employs over employees in around 2,140 stores, 10 logistics locations, and the headquarters. In the PENNY team, we are strong together and treat each other with respect and appreciation. You can rely on PENNY. We offer secure jobs, a fair working environment, and ensure that you can pursue your own personal career path. Because at PENNY, you can be anything but irrelevant.

You can make a big impact with us.

Business: you are responsible for the operational business of the PENNY app. You hold the reins in developing and implementing the product strategy of the PENNY app in line with the digital and company strategy.

Budget: you always keep an eye on the budget and control cost management of the app in the areas of planning and controlling.

Digital marketing measures: together with our creative, media, implementation, and digital agencies, you plan and implement cross-touchpoint campaigns with the goal of increasing reach and user activation.

Performance and analysis: you set up and expand digital media campaigns with a focus on performance. For this, you create and coordinate differentiated app analyses and