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Manager, Media Relations - Baytown, United States - Lee College
Description
Position OverviewStarting Salary Range is $55,713 -$64,072. The initial salary offer is commensurate with education and related work experience.
Media Relations Manager reports to the Executive Director of Marketing & Public Affairs.
This position is responsible for developing and maintaining full-spectrum integrated messaging for the College across all media channels in a manner that supports enrollment, favorably promotes the College to its constituents, and pursues media coverage that effectively supports the mission, goals, and programs of the College.
The position also serves as the college public information officer in collaboration with the Executive Director for Marketing & Public Affairs.
Essential Duties & ResponsibilitiesDevelop positive working relationships with local, regional, and national media outlets and respond to requests for information in a timely manner using sound judgment and modeling best practices for media engagement.
Manage and curate content for all the College's communications channels: website, digital marketing, press releases, print, and digital publications such as newsletters and magazines, working collaboratively with colleagues in marketing to align produced content with the annual marketing strategy.
Write talking points, remarks, and/or speeches on an as-needed basis for college leadership that align with current marketing efforts and enhance the College's reputation.
Serve as the project lead to develop, maintain, evolve, and publish the College's annual report, magazines, employee newsletter, and maintain working editorial and press calendars.
Enhance the College's reputation across the region, state, and nation through timely articles or editorial proposals, programs or program proposals, to print, broadcast, online, and other news outlets.
Monitor media outlets for media mentions relevant to the College and its interests.Evaluate the College's news coverage and messaging, recommend opportunities for improvement.
Work with the Executive Director to develop and implement the College's emergency communications plans.
Work with the Executive Director to create and implement public relations events beneficial to communicating the College's mission and promoting goodwill throughout the College's service area: community forums and dialogs, press conferences, legislative receptions, etc.
Develop and communicate important, critical, and/or emergent messages that affect students and/or employees, which are sent through the College's student notification system.
Additional Duties & ResponsibilitiesAttend staff meetings as scheduled
Prepare regular reports of activities
Participate in professional development activities and training as required
Travel off-campus as needed for interviews, research, and training
Perform other duties as assigned
Minimum Education, Experience, Knowledge, Skills & Abilities
Bachelor's degree in Journalism, Communications, Public Relations, Mass Media, or closely related field
At least three (3) years of experience in media relations, standard journalism practices, editorial calendar management, and generation of press releases
At least three (3) years experience in web content and/or digital communication; or equivalent combination of education, training, and experience
Understanding of digital analytics strategies, reporting, and marketing applications
Excellent interpersonal communication skills
Demonstrated ability to write and create accurate and compelling content based on research and collaboration with subject matter experts in a manner that is appropriate for multiple fields of study across a diverse institutional system.
Possess the creative ability to revise existing content and create new and engaging written content for the college website, print, and digital applicationsProven ability to write clear, dynamic, engaging, compelling, and effective digital content in a variety of styles/voices while remaining appropriate to target audiences
Ability to write using multiple forms (stories, photo stories, video scripts)
Excellent time management skills; ability to proactively manage multiple assignments of various sizes and scopes, and to manage workload and deadlines effectively
Excellent written communication skills with an exacting knowledge of AP Style and English writing conventions (grammar, syntax, punctuation, and style)
Openness to editing and ability to rework copy to incorporate editing suggestions
Knowledge of web content management systems and computer applications for publishing, image handling, and web production
Ability to work independently and productively with minimal supervision
Ability to work collaboratively and effectively as part of a team
Knowledge of both Mac iOS and PC systems, working knowledge of current publishing and graphic industry-standard software, including Adobe CSS, Adobe Acrobat, Microsoft Office (Word, PowerPoint, Excel), digital publishing platforms such as Shorthand, Constant Contact, Scanner Software, and Photography/Digital Photography
Must be available to work evenings and weekends as needed
Must be able to travel to off-site locations for interviews, research, or training
Lee College does not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age, disability, veteran status, genetic information or any other basis protected by law.
