Marketing and Bd Coordinator - Alexandria, United States - Human Resource Certification Institute, Inc.

Human Resource Certification Institute, Inc.
Human Resource Certification Institute, Inc.
Verified Company
Alexandria, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Who we are:

HRCI, headquartered in Alexandria, Virginia, is the premier credentialing and learning organization for the human resources profession.

For more than 50 years, we have set the global standard for HR expertise and excellence through our commitment to the development and advancement of businesspeople in the people business.

HRCI develops and offers world-class learning, as well as the administration of eight global certifications and is dedicated to helping professionals achieve new competencies that drive business results.

We are a dynamic non-profit with a hard-working, committed team. Want to know more about what life is like at HRCI? Find out more about us here.


Why HRCI:


  • Be part of a dynamic and passionate team of professionals focused on driving the organization forward.
  • Highly rewarding work and opportunities for professional development and growth in a fun, teamoriented culture.
  • Fantastic benefits (health insurance, generous time off, 401(k) match, parental leave) and a flexible working environment.

What You Will Own:


  • Data Analysis & Reporting: Analyze competitor activity, industry trends, and internal data to inform business development strategies. Compile and present data reports.
  • Digital Analytics: Monitor web performance metrics in Google Analytics and provide insights with internal teams.
  • Content Maintenance and Updates: Regularly update marketing content across various platforms including the company website, social media, and digital brochures. Ensure that all content reflects the latest product information, promotions, and brand guidelines.
  • Market Research Support: Assist in gathering data from market research efforts such as surveys and focus groups. Compile and organize the information to support the development of marketing strategies and campaign adjustments based on customer feedback and behaviors.
  • Marketing Planning & Support: Assist in developing marketing and business development plans, assisting with digital marketing efforts (including drip campaigns, social media, SEO, and online advertising), and contribute to content creation and event coordination.

What You Will Bring to the Job:

  • Proven experience as Marketing Specialist/Coordinator (or similar)
  • Exceptional communication and writing skills
  • Strong organizational skills with attention to detail
  • Proficiency in leveraging AI tools, a plus

The Skills You Need to Succeed:

  • 2+ years applicable work experience, required
  • At least 1 year of experience with marketing automation platforms, required
  • Demonstrated experience with Google Analytics and Excel, required
  • Experience in a nonprofit organization, desirable
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