- Brand Strategy and Positioning:
- Develop and execute a comprehensive brand strategy that aligns with HITEC's mission and values.
- Define and communicate HITEC's unique value proposition to internal and external stakeholders.
- Ensure consistent brand messaging across all touchpoints.
- Content Creation and Distribution:
- Create compelling content (articles, press releases, social media posts, etc.) that highlights HITEC's initiatives, events, and thought leadership.
- Collaborate with subject matter experts to produce relevant and engaging content.
- Manage content distribution through various channels, including the HITEC website, social media, newsletters, and industry publications.
- Event Promotion:
- Develop marketing and communication plans for HITEC events (conferences, webinars, workshops, etc.).
- Drive attendance through targeted campaigns, email marketing, and social media promotion.
- Collaborate with event organizers to ensure seamless execution.
- Digital and Social Media Management:
- Oversee HITEC's digital presence, including the website, social media platforms, and online communities.
- Monitor analytics and track performance metrics to optimize engagement.
- Leverage social media to amplify HITEC's voice and engage with our community.
- Internal Communications:
- Facilitate effective communication within HITEC's leadership team, board members, and volunteers.
- Coordinate regular updates, newsletters, and announcements.
- Foster a collaborative and informed organizational culture.
- Collaboration and Partnerships:
- Work closely with cross-functional teams, including membership, events, and programs.
- Collaborate with external partners, sponsors, and industry associations.
- Identify opportunities for strategic alliances and joint initiatives.
- Bachelor's degree in Marketing, Communications, or a related field (Master's preferred).
- Proven experience (minimum 7 years) in marketing, communications, or public relations.
- Strong understanding of the technology industry and its trends.
- Excellent written and verbal communication skills in English and Spanish.
- Proficiency in digital marketing tools, social media platforms, and content management systems.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Passion for promoting diversity and inclusion in the tech sector.
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Marketing and Communications Director - Chicago, United States - Hispanic Technology Executive Council
Description
About HITEC:
The Hispanic Technology Executive Council (HITEC) is a dynamic organization that accelerates the power and impact of Hispanic technology leaders. Our mission is to achieve lasting equity from the classroom to the boardroom. We foster a vibrant community of professionals who drive innovation, diversity, and excellence in the technology industry.
Position Overview:
As the Marketing and Communications Director, you will play a pivotal role in shaping HITEC's brand identity, enhancing our visibility, and driving engagement across various channels. You'll collaborate closely with cross-functional teams, including executives, members, and external partners. Your strategic vision and exceptional communication skills will be instrumental in advancing HITEC's mission.
Responsibilities:
Qualifications:
Application Process:
Interested candidates should submit their resume, cover letter, and a portfolio of relevant work to Please include "Marketing and Communications Director Application" in the subject line.
Join us at HITEC and be part of a transformative journey that empowers Hispanic technology leaders and drives positive change in the industry