- Build quarterly Field Marketing plans that integrate Sales and Marketing requirements to support existing business sales pipeline and revenue goals
- Develop and execute demand generation marketing programs – in person and online events, webinars, integrated campaigns and roadshows
- Coordinate all aspects of select customer and networking events that support their sales team
- Forecast and measure impact of programs on sales cycles
- Analyze program results and optimize as needed
- Partner with Sales, various Marketing teams, and other stakeholders to deliver successful programs
- Maintain ongoing communications with the regional sales leaders, field marketing peers and senior leadership teams
- Assist sales leadership in understanding, participating and obtaining buy-in for field marketing programs
- Bachelor's degree, emphasis in marketing preferred
- A minimum of 5 years software/technology field marketing experience, specifically marketing to existing clients
- Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
- Strong demand generation experience building multi-touch, integrated campaigns
- Solid background in ABM strategies
- Knowledge of Marketo or HubSpot, Salesforce and other MarTech is preferred
- Strong demand generation experience building multi-touch, integrated campaigns
- Excellent strategic thinking skills with ability to make data-driven decisions
- Ability to be creative, efficient and productive with minimal supervision or guidance
- Excellent interpersonal, presentation and communication skills (both verbal & written)
- Ability to travel up to 20%
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Field Marketing Manager, Existing Business - Denver, United States - QAD
Description
Job Description
We are seeking a Field Marketing Manager for Existing Business, to help support our growing sales team.
As Field Marketing Manager, Existing Business , you will be responsible for the strategy and execution of high-impact field programs to support pipeline acceleration of existing business opportunities. This position requires the management and full execution of a unique blend of events (digital and live), direct and online marketing, ABM, and integrated marketing campaigns, plus a love of data and analytics. Reporting to the Senior Director of Demand Generation, the ideal candidate is a modern marketer that has a demonstrated track record of developing and executing successful cross-sell/up-sell and customer marketing strategies and programs.
Responsibilities
Qualifications
We are looking for bright, intelligent, dynamic individuals who want to join us on this mission. Leaders that see the power in people and can leverage technology to change the way work is done. We 'keep it real' at QAD Redzone, so want to know who you really are. We love big personalities, with big ideas, who want to make a difference in the world. You will be hungry and driven and enjoy the challenge of changing an industry. You will be excited by the opportunity to work with the fastest growing company in the space, where hard work is recognized and rewarded accordingly.
Compensation Package
Base pay range: $100,000-110,000
Placement within our pay range will vary based on knowledge, skills, experience, and market location variations as well as internal peer equity. benefits package includes medical, dental and vision coverage, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, paid-time off, parental leave, and well-being programs
Additional Information
