- Brand that analyze consumer behavior, assess brand health, deliver brand consistency, market share and volume.
-
Market President
16 hours ago
Stratum Med Inc Boston, United StatesAbout Navvis · Founded in 2004, Navvis is a population health organization that has continually grown due to their vision and commitment to delivering seamless, high-performing and aligned provider networks, care coordination, and value-base care models.They value partnership wi ...
-
Market President
2 days ago
TD Bank Group Boston, United StatesWork Location: · Boston, Massachusetts · Hours: · 40 · Pay Details: · $250,000 - $350,000 USD · TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are co ...
-
Market President
1 day ago
Navvis (healthcare) Boston, United StatesThe Market President will establish and leverage strategic relationships with executive leadership of health systems and health plans in order to develop and grow business partnerships for the company within the assigned geographic region. Through these business partnerships, the ...
-
Market President
2 days ago
TD Bank Boston, United StatesNous utilisons des tmoins pour fournir et amliorer nos services de sorte vous offrir une exprience plus personnalise, et les services de suivi sont dsactivs. Pour en savoir plus sur les tmoins utiliss et pour consulter vos prfrences, veuillez vrifier les paramtres de votre naviga ...
-
Vice President of Marketing
2 weeks ago
Invenex Search Boston, United StatesInvenex Search is partnered with a pioneering life science software company specializing in real-world data (RWD) solutions designed to empower pharmaceutical companies with actionable insights. · We are seeking a strategic and experienced Head of Marketing to lead marketing ini ...
-
Market President
4 weeks ago
Stratum Med, Inc Boston, United StatesAbout Navvis · Founded in 2004, Navvis is a population health organization that has continually grown due to their vision and commitment to delivering seamless, high-performing and aligned provider networks, care coordination, and value-base care models.They value partnership wit ...
-
Market President
5 days ago
Stratum Med Inc Boston, United StatesAbout Navvis · Founded in 2004, Navvis is a population health organization that has continually grown due to their vision and commitment to delivering seamless, high-performing and aligned provider networks, care coordination, and value-base care models. They value partnership w ...
-
Market President
5 days ago
Navvis (healthcare) Boston, United StatesThe Market President will establish and leverage strategic relationships with executive leadership of health systems and health plans in order to develop and grow business partnerships for the company within the assigned geographic region. Through these business partnerships, the ...
-
Vice President of Marketing
1 week ago
Invenex Search Boston, United StatesInvenex Search is partnered with a pioneering life science software company specializing in real-world data (RWD) solutions designed to empower pharmaceutical companies with actionable insights. · We are seeking a strategic and experienced Head of Marketing to lead marketing ini ...
-
Vice President of Marketing
15 hours ago
Winston Flowers Boston, United StatesJob Type · Full-time · Description · For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios-60,000 square feet ...
-
Market President
5 days ago
TD Bank Group Boston, United StatesWork Location: · Boston, Massachusetts · Hours: · 40 · Pay Details: · $250,000 - $350,000 USD · TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are ...
-
Market President
5 days ago
TD Bank Boston, United StatesNous utilisons des témoins pour fournir et améliorer nos services de sorte à vous offrir une expérience plus personnalisée, et les services de suivi sont désactivés. Pour en savoir plus sur les témoins utilisés et pour consulter vos préférences, veuillez vérifier les paramètres d ...
-
Vice President for Marketing and Communications
2 weeks ago
Emerson College Boston, United StatesEmerson College · invites applications and nominations for the position of Vice President for Marketing and Communications. Reporting to Emersons new President, · Dr. Jay M. Bernhardt ,the Vice President is responsible for telling Emersons unique story to the world, strategical ...
-
Vice President for Marketing and Communications
3 weeks ago
Emerson College Boston, United StatesEmerson College invites applications and nominations for the position of Vice President for Marketing and Communications. Reporting to Emersons new President, Dr. Jay M. Bernhardt,the Vice President is responsible for telling Emersons unique story to the world, strategically buil ...
-
The Cranberry Country Chamber of Commerce Boston, United StatesJob Type: · Full-time · Pay: · $125,000 - $135,000 per year, dependent on experience and education · Benefits: · 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; ...
-
Vice President of Marketing and Communications
15 hours ago
Massachusetts Clean Energy Center Boston, United StatesJob Type: · Full-time · Pay: · $125,000 - $135,000 per year, dependent on experience and education · Benefits: · 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; ...
-
Massachusetts Clean Energy Center Boston, United StatesJob Type: · Full-time · Pay: · $125,000 - $135,000 per year, dependent on experience and education · Benefits: · 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; ...
-
Vice President of Marketing and Communications
4 weeks ago
Massachusetts Clean Energy Center Boston, MA, US, United StatesJob Type: Full-time · Pay: $125,000 - $135,000 per year, dependent on experience and education · Benefits: 457b plan and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tuition R ...
-
Vice President, Marketing Services
4 weeks ago
Verndale Boston, United StatesAbout the Vice President, Marketing Services Position · At Verndale, we guide our clients to create more human experiences, for a digital world. We combine award-winning digital expertise, with an intimate understanding of people's behavior, to inspire, design and build connecti ...
-
Vice President of Digital Marketing
3 days ago
Winston Flowers Boston, United StatesJob Type · Full-time · Description · For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios-60,000 square feet ...
Assistant Vice President, Marketing - Boston, United States - Berkshire Residential Investments
Description
Company OverviewBerkshire Residential Investments is a people-first real estate investment company who values not only the impact we make as a company, but the time we spend together in our high-performing teams.
If you're interested in a workplace where everyone feels empowered to bring their full, authentic selves to work each day, come join our talented and growing team at Berkshire Residential Investments.
Our environment of entrepreneurial spirit, culture of expertise and our people-first approach will allow you to thrive while continuing to grow in your career.
Position SummaryThe Assistant Vice President of Marketing will report to the Vice President of Marketing and drive the day-to-day aspects of Berkshires property strategy regarding operational marketing, brand, lead funnel, reputation, and digital marketing ecosystem.
Key aspect of duties will include oversight of the firms two Marketing Directors (Analytics and Brand), the overall property operations website platform, reputation management systems, marketing analytics, technology, marketing media strategies and support of BerkshireTHRIVE.Under the direction of the Vice President of Marketing, this position will also be responsible for executing the company's key initiatives, exceeding marketing/sales goals, portfolio marketing performance goals, and overall brand management and promotion of Berkshires consistency and integrity of our brand.
Responsibilities include, but are not limited to:
LEADERSHIP,
OVERSIGHT AND COMMUNICATION RESPONSIBILITIES:
Manages day-to-day activities of the marketing team members and motivates the team to achieve organizational goals.
Resolves conflicts and facilitate resolution to ensure objective fulfillment and swift response to marketing issues and opportunities.
Manage Marketing Directors and subsequent teams to ensure consistency of Berkshire's communications, training, and marketing of Berkshire's brand.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Actively promote company-wide brand initiatives and ensures the Company's mission, vision and values are tied to all campaigns.
Oversee firms third party Digital Marketing Services.
Oversee property and company social media reputation management, and content management on all platforms.
Involvement with appropriate Multi-Housing and Apartment AssociationsEnsure marketing analytics strategy is being utilized to make data driven decisions connected to operational business plans.
MARKETING RESPONSIBILITIES:
Oversee day-to-day strategic marketing direction in partnership with operational VP's, and Property Management teams.
Be the project lead on key initiatives ensuring timelines are met and all key stakeholders are engaged, contributing and apprised of statuses.
Responsible for analyzing and approving all ad spends, digital activities as part of the property marketing plan and within budgeted guidelines.
Lead strategic planning including corporate/product positioning, market and competitive analysis, customer segment selection and penetration plans.Implement brand plans with Marketing Director
Direct the design and production of marketing and leasing materials.
Monitor relative performance against industry peers including but not limited to performance, new products and reputation.
Facilitate the evaluation, design, and update overall effectiveness of property websites.
Using industry and external industry resources, continuously evaluate and identify additional forms of effective advertising.
Partner with various team members in the creation of marketing and leasing components of the annual budgets for each of the sites.
Recommendations to be based upon occupancy goals, financing parameters, market conditions and economic trends.Define and direct marketing programs for demand creation, lease up strategy for developments and acquisitions, lead generation and interface with operations for lead tracking and management.
Provide feedback on physical aspects of sites including but not limited to; common areas, office condition/layout, exterior condition/curb appeal, clubhouse and signage.
Requires physical visits to sites as determined by the VP of Marketing.Develop and track metrics and success criteria for all marketing programs and activities.
Conduct and analyze prospect, customer, and resident research to evolve marketing focus.
Analyze new technology trends (hardware and software) relating to the marketing and sales process.
Attend and participate in regularly scheduled property management meetings and all other meetings that require marketing's insight.
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
Supports and analyzes Search Engine Optimization (SEO) and Search Engine Marketing (SEM) ad campaigns ensuring digital spends are effective and generating positive ROI.Create, instruct, review, and adjust Berkshire University marketing/sales related course material.
Evaluate course material annually.Any special projects or duties assigned by VP of Marketing.
BRANDING RESPONSIBILITIES:
Contribute to the methodology for branding the entire Berkshire portfolio working with the VP of Marketing, Head of Property Management, MD|COO Property Operations and SVPs including, but not limited to, naming sites at takeover, common office set up, common dress code and signage.
It is not intended to be an exhaustive listing of all the functions of the job, nor is to limit the Company right to assign other functions to an employee in this position.
This job description does not constitute a written or implied contract of employment.Knowledge/Experience:
Bachelor's Degree with emphasis in Marketing, related major or similar.
At least 5 years' experience managing a marketing team of five or more.
Direct experience in the multifamily industry is required.
At least 5 years' experience developing and marketing a national brand.
High proclivity of analytics to use data as a vehicle and generate plans / strategy; strong mathematical and analysis skills required.
Thorough knowledge of advertising principles, media and market research and marketing special eventsDevelopment and Lease-up experience preferred.Able to manage multiple projects and priorities and utilize outside agencies and vendors.
Create systems for measuring marketing effectiveness.
Experienced with management of direct or indirect staff.
Able to manage geographically various markets and asset class.
Project ManagementCreative and cost conscious, able to manage department with an in-house focus.
Able to communicate effectively, both oral and in writing, with all levels of management, business representatives/vendors and the general publicAble to plan, organize, and effectively present ideas and concepts to groups.
Able to assimilate information from a variety of sources, analyze information and recommend courses of action to be taken.Technical/ Educational Requirements:
In depth experience with social media platforms and content managementUnderstand graphic design components and software.
Experience with Yardi and Rent Cafe a plus.
Understanding and experienced in Microsoft Suite of Products and the InternetAble to adapt to new technology and make recommendations on the appropriate technology used for the sales process.
Berkshire Residential offers an excellent benefits package, focusing on our employees' total health and wellness. We offer programs and incentives that promote physical, mental, financial, and behavioral wellbeing both within and beyond our workplace. Please visit our Careers page for full details - and to learn more about how we value our employees.Berkshire Residential values diversity, equity, inclusion and belonging. Berkshire is committed to providing equal opportunity in all practices, including employees and applicants for employment.
We ensure that decisions affecting employees are made without regard to their race, color, creed, national origin, age, disability, gender, gender identity, sexual orientation, or any other protected status.