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Director of Sales and Marketing - Charleston, United States - Navion Senior Living
Description
Pinewood Square is seeking a high-performing Senior Living Sales & Marketing Director.You will be responsible for leading all sales and marketing activity, including but not limited to community engagement, referral source outreach, lead generation, fielding inquiries, leading tours, and closing.
The objective of the Senior Living Sales & Marketing Director is to support prospective residents and their family members as they evaluate senior care options and to help them understand that Navion is the best senior housing option for them.
Sales director duties will include hitting annual targets, building relationships and understanding customer trends.Responsibilities
Develop and implement comprehensive sales strategies to drive occupancy success
Establish a method of monitoring expected outcomes and effectiveness of marketing and sales programs
Plan and implement marketing activities and events
Monitor and maintain budget
Collaborate with ED and RSDM to determine advertising needs and implements
Meet all monthly sales activity standards including follow up calls, professional sales calls, event planning and monthly lead bank mailings
Meet the community's move-in and census goals each month or identify barriers for meeting the goals
Respond and follow-up to inquiries in a positive and timely manner
Develop a strong network of professional and agency referral sources
Host and attend community events and develop positive community relations
Research and maintain information on local competition including rates, specials, services, etc
Implement and monitor a move-in system to ensure all resident records are complete prior to admission
Maintain new residents and inquiries in the Move-In database
Prepare and distribute mailings to prospective and current residents
Provide required information and communicate effectively with other team members about move-in activity and resident/family needs
Complete weekly and quarterly census reports
Select and order promotional supplies while staying within the budget
Schedule presentations with prospective residents and families, ensuring that presentations are effective and accurate
Support DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy
Requirements
Proven sales executive experience, meeting or exceeding target
Proven ability to drive the sales process from inquiry to close
Proven ability to articulate the distinct aspects of Navion Senior Solutions offerings
Ability to position Navion against competitors
Ability to work well with others and promote a team environment.
Excellent listening, negotiation and presentation skills
Excellent verbal and written communications skills
Benefits
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
PTO for full time positions
Short & Long Term Disability Insurance
Life Insurance
Career Advancement Opportunities
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