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Eden Prairie

    Regional Marketing Manager - Eden Prairie, United States - Starkey HearCare

    Starkey HearCare
    Starkey HearCare Eden Prairie, United States

    2 weeks ago

    Default job background
    Regular, Full time
    Description

    Starkey is a world leader in the manufacturing and distribution of advanced hearing technologies. We are in the business of connecting people and changing lives. Our teams come to work each day focused on ensuring people everywhere have the products and services they need to hear better and live better.

    Founded in 1967 by Bill Austin, Starkey is known for our cutting-edge hearing health innovations, industry-leading research and development, and not being afraid to push the edge of what's possible.

    We are headquartered in Eden Prairie, Minnesota, have over 5,000 employees in 29 facilities across the globe, and do business in more than 100 markets worldwide.

    Watch this video to see more of what sets Starkey apart.

    The Retail Marketing Manager is responsible for leading the Retail territory marketing efforts. This position requires strong leadership skills, excellent strategic thinking vision and 3-5 years of marketing experience including marketing budgeting, planning, execution, and measurement designed to drive our offices forward. A collaborative attitude is critical to success in this position, as it will require continued integration and contact with marketing specialists, regional managers, regional directors, and other leaders within the organization. The overall goal is to fully develop each office's marketing process such that additional units can be ordered and sold confidently. T Responsible for the overall advertising plans/schedules as well as understanding the business and where it can thrive.

    JOB RESPONSIBILITIES/RESULTS:
    * Advance the marketing process for each office under your dedicated territory and maximize the sales output
    o Develop individual goals and growth plans for each office using all resources available. Defining the
    office footprint for both traditional and digital marketing and increasing the marketing
    awareness/ownership percentage continuously.
    * Advance retail marketing concepts that support our offices and build our brand
    o Understand industry marketing practices, identify new opportunities, and develop marketing concepts
    that can be developed through consumer marketing.
    * Strategic planning with the Regional Director to deliver and maximize the marketing budget based on yearly
    revenue goal.
    o Understand the revenue goal potential for each office by living into the customer lifecycle and
    maximizing potential
    * Monitor and review weekly/monthly the marketing results of the plan to maximize performance for continued
    growth
    o Manage and monitor campaign results, track by office and region. To be reported weekly/monthly to
    the Regional Director along with key insights and suggestions for improvement
    * Coordinate the execution of the marketing plan, while driving monthly goals for achievement
    o How to become efficient with what resources are available to make the execution process scalable for
    entire territory for continued office growth within the network.
    o Define the right way to market for an office to maximize overall patient visits
    * Follow the marketing process
    o Create budget (goal) in marketing plan
    o Develop the plan to achieve the goal
    o Execute & Measure the plan
    o Review and adjust the plan to help the office achieve their goal
    * Other duties/responsibilities as assigned

    JOB REQUIREMENTS
    Minimum Education, Certification and Experience Requirements
    * Education (i.e. 4-year college degree, license, certification)
    o 4-year college degree in Marketing, Business, or related field
    * Experience (i.e. years of work experience related to the job)
    o 3-5 Years progressive experience in retail marketing required. Hearing aid industry experience
    preferred. Work experience in a fast-paced sales environment preferred
    Knowledge / Technical Requirements (List programs, technologies, knowledge required to perform essential job
    responsibilities)
    * Knowledge of computer tools required.
    * Knowledge of market analysis tools required.
    Competencies, Skills & Abilities (List additional competencies, skills, and abilities to be successful in the job, i.e. Ability to
    communicate details and requests with professionalism and accuracy)
    * Excellent written, verbal and presentation skills in English required
    * Ability to work and travel independently required
    * Budget management and accountability required
    * Microsoft InDesign (basic level) for designing requirements

    WORK CONTEXT
    Working Conditions (i.e. standard office conditions, sitting, lifting, etc.)
    * Standard office conditions
    Equipment Operation (i.e. standard office equipment, etc.)
    * Standard office equipment



    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)

    All American Hearing is an Equal Opportunity Employer Minority/Female/Vet/Disabled.
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