- Understand and map the customer buying journey
- Establish our marketing-sales playbook to drive customer engagements
- Develop visionary storylines, customer presentations and tools
- Identification and prioritization with sales of focus customers
- Lead the sales team in preparation for C-Suite meetings and on-site customer visits to HQ.
- Partner with digital marketing to deploy targeted account-based marketing (ABM) tactics
- Install a learning loop to identify best practices and improvement areas
- Measure and report performance
- Scale best-practices and tooling nationally
- You have a Bachelor's degree.
- You've acquired 10+ years of professional marketing experience.
- You have demonstrated success in end to end 1:1 or 1: few strategic account marketing programs. Customer facing experience, required.
- Your skills include expertise in creating visionary storylines and presentations, development of key account marketing and sales plans.
- You're a strategic and tactical planner, analytical and data enabled decision-maker with great presentation capabilities.
- You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this marketing position.
- Learn more about our business.
- Discover our rich and exciting history.
- Learn more about our purpose.
- Read more about our employee benefits.
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Account Based Marketing Manager - Cambridge, United States - Philips
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Description
Job TitleAccount Based Marketing Manager - Hospital Patient Monitoring (Cambridge, MA)
Job Description
In this role you will partner with the sales team to prepare and deliver targeted key account marketing plans that build large-scale partnerships, crafting compelling customer storylines and engaging customers throughout the buying journey.
Your role:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart - which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home - for our hybrid roles.
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.