Director of Marketing - Atlanta - Banyan Software

    Banyan Software
    Banyan Software Atlanta

    1 week ago

    Description

    Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
    About Loan Vision:
    Loan Vision is a PE backed (Banyan Software/Pacific Lake) high growth tech firm focused on providing loan-level accounting software designed to serve the mortgage banking industry. Since launching at the MBA Technology Solutions Conference and Expo in 2013, Loan Vision has helped reduce risk, streamline manual process, and lower operating expense for over 270 customers by combining a leading financial management solution with loan level accounting. Loan Vision strives to help transform accounting departments across the mortgage industry, aiding them in reaching maximum efficiency and offering tools to give them better insight into their profitability. We believe that every mortgage bank should have instant access to the financial information needed to make quick, strategic decisions and pride ourselves on providing, not only just the right tools, but also the right implementation approach and ongoing support to allow customers to maximize their use of our software.
    Our superior technology resides on the Microsoft Dynamics platform and is hosted in Microsoft Azure. This combination has quickly allowed Loan Vision to acquire over 270 mortgage banks as customers, including some of the top lenders in the nation.
    The Role:
    We are seeking a highly skilled and data-driven Director of Marketing with a robust digital marketing background to join our dynamic team. In this role, you will be responsible for developing, executing, and optimizing multi-channel demand generation campaigns to drive qualified leads and enhance Loan Vision's market presence. Your expertise in digital marketing strategies and tools will be crucial in creating targeted campaigns that attract and nurture prospects through the sales funnel. Experience in the banking or financial services industry will be a significant advantage, as you will collaborate with cross-functional teams to tailor campaigns that resonate with our target audience.

    • Develop and drive the Annual Marketing Plan as it relates to Demand Generation growth strategy across all four marketing channels.
    • Manage the Marketing Team staff in respect to goal setting initiatives, departmental education, and marketing budget/platforms.
    • Develop and implement demand generation strategies and campaigns leveraging multiple (Digital, Customer, Partner & Account Based Marketing) channels to generate N2N &; N2E sales opportunities
    • Manage demand generation budgets and forecasts using metrics such as leads, conversions, and revenue
    • Create goals for year surrounding MQLs, SQLs, and CW
    • Ensure marketing lead goal is met
    • Deliver monthly business reviews to GTM team to ensure goals are on track to be met (9/12 months)
    • Ensure marketing ARR goal is met
    • Align efforts with the sales team driving revenue through the creation and execution of ongoing and simultaneous marketing campaigns including but not limited to webinars, case studies etc.
    • Manage quarterly and annual reporting respective to demand generation performance, search engine optimization and organic traffic growth.
    Qualifications for success:
    • 5+ years of experience in demand generation, preferably within the SaaS or financial services industry.
    • Proven track record of developing and executing successful multi-channel demand generation campaigns.
    • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
    • Experience with the marketing automation & CRM functions of Salesforce or other CRMs
    • Excellent written and verbal communication skills.
    • Ability to manage multiple projects simultaneously and meet deadlines.
    • Familiarity with the mortgage banking and banking industry is a plus.
    • Bachelor's degree in Marketing, Business, or a related field ideally
    Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan:
    Banyan affirms that inequality is detrimental to our Teams, associates, our Operating Companies, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
    Compensation
    The expected base salary for this position is: USD $100,000 - $125,000, plus up to 5% performance related bonus excluding. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.
    Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
    Beware of Recruitment Scams
    We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
    Protect yourself by following these steps:
    • Verify that all communications from our recruiting team come from an email address.
    • Remember, employers will never request payment or banking information during the hiring process.
    • If you receive a suspicious message, do not respond - instead, forward it to and/or report it to the platform where you received it.
  • Work in company

    Director of Marketing

    Only for registered members

    We're seeking a Director of Marketing & Client Engagement to set the strategic direction for all marketing communications efforts. · Balentine is looking for someone who will champion our brand narrative ensuring every client-, prospect-, and COI-facing experience reinforces our ...

    Atlanta

    1 month ago

  • Work in company

    Marketing Director

    Only for registered members

    We are conducting a confidential executive search on behalf of a fast-growing company in the home improvement retail and e-commerce sector. · This is a high-autonomy role designed for someone who wants to take responsibility for outcomes — not wait for permission. · The Marketing ...

    Atlanta

    1 month ago

  • Work in company

    Marketing Director

    Only for registered members

    We are a specialty insurance company in start-up mode, · building a modern, agile, and client-focused business. · This role offers the opportunity to build marketing capabilities from the ground up, · establish our brand in the market, · and drive the strategy that will fuel our ...

    Atlanta $130,000 - $140,000 (USD)

    1 month ago

  • Work in company

    Director of Marketing

    Only for registered members

    Our client EmergencyME LLC is looking to hire a creative, analytical Director of Marketing to form and maintain relationships with their customers. · ...

    Atlanta Freelance

    4 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    +This is a high-impact role with full ownership of marketing across B2C and B2B channels brand, digital, e-commerce retail sales enablement. The Marketing Director will design and grow the marketing department manage internal teams oversee agency partners cross-functionally ensur ...

    Atlanta

    3 weeks ago

  • Work in company

    Director Of Marketing

    Only for registered members

    We are seeking a remote Director of Marketing to help lead the marketing for our Indoor Brands within Authority Brands. · Work with Vice President of Marketing on initiatives and projects. Provide guidance and executional support for projects at portfolio level. Identify areas fo ...

    Atlanta

    3 weeks ago

  • Work in company

    Director of Marketing

    Only for registered members

    We are seeking a highly skilled and data-driven Director of Marketing with a robust digital marketing background to join our dynamic team. · Develop and drive the Annual Marketing Plan as it relates to Demand Generation growth strategy across all four marketing channels. · ...

    Atlanta $100,000 - $125,000 (USD)

    2 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    We are a specialty insurance company in start-up mode, building a modern, agile, · and client-focused business. As we continue to grow, we are looking for a hands-on,strategic · Diretior of Marketing · to lead the development of our marketing function.The company offers a competi ...

    Atlanta, GA

    1 month ago

  • Work in company

    Director of Marketing

    Only for registered members

    A rapidly growing national specialty litigation firm seeks a Director of Marketing to join its Atlanta office. · Drive national marketing strategy and brand positioning. · ...

    Atlanta

    1 month ago

  • Work in company

    Director, Marketing

    Only for registered members

    We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. · MERGE has enduring client partnerships with American Express, T-Mobile, Subway, Kate Spade NY, · Cross-fun ...

    Atlanta, GA

    3 days ago

  • Work in company

    Director, Marketing

    Only for registered members

    We are MERU. A values-driven team dedicated to fixing companies.As the Director of Marketing & Business Development at MERU, you will shape how our brand shows up in the market and how we deepen trusted relationships with clients and partners. · ...

    Atlanta

    1 month ago

  • Work in company

    Director of Marketing

    Only for registered members

    We're looking for a strategic, hands-on Director of Marketing to take full ownership of Virima's marketing engine — leading go-to-market (GTM) execution, product positioning, and full-funnel demand generation. · Mentor an India-based team of high-performing marketers · ...

    Atlanta

    3 weeks ago

  • Work in company

    Director of Marketing

    Only for registered members

    Banyan Software provides the best permanent home for successful enterprise software companies and their employees. We are on a mission to acquire build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. · Devel ...

    Atlanta $100,000 - $130,000 (USD) Full time

    2 weeks ago

  • Work in company

    Marketing Director

    Only for registered members

    +Job summary · Confidential Search · +5+ years of marketing leadership experienceProven experience building or scaling a marketing department from scratchStrong background in digital marketing,e-commerce,and performance marketingDemonstrated ability to work cross-functionally and ...

    Atlanta Metropolitan Area

    2 weeks ago

  • Work in company

    Director of Marketing

    Only for registered members

    We're looking for a strategic, hands-on Director of Marketing to take full ownership of Virima's marketing engine — leading go-to-market (GTM) execution, · product positioning, · and full-funnel demand generation.This is not a brand-only leadership role — we need a true operator ...

    Atlanta $145,000 - $175,000 (USD)

    2 weeks ago

  • Work in company

    Director Of Marketing

    Only for registered members

    +Jewish Family & Career Services of Atlanta (JF&CS) is seeking an experienced Director of Marketing to lead how we show up in Atlanta, tell our story, and connect more people to the services and support they need. · ...

    Atlanta, GA

    1 week ago

  • Work in company

    Director of Marketing

    Only for registered members

    The Director of Retail Marketing will lead the development and execution of the company's brand and marketing strategy to drive customer loyalty, traffic, · and revenue growth.This leader will bring a strong track record of strategic marketing planning and execution with expertis ...

    Atlanta

    3 hours ago

  • Work in company

    Director Of Marketing

    Only for registered members

    We are seeking a Director of Marketing to help lead the marketing for our Indoor Brands within Authority Brands. · ...

    Atlanta, GA , USA

    1 week ago

  • Work in company

    Marketing Director

    Only for registered members

    We are seeking a strategic and results-oriented Marketing Director to lead our marketing efforts targeting our Industrial clients. · Develop, implement, and manage marketing programs that align with business objectives. · Provide strategic marketing guidance to key stakeholders.. ...

    Atlanta, GA

    1 month ago

  • Work in company

    Director, Marketing

    Only for registered members

    We are MERU. A values-driven, impact-oriented team dedicated to fixing companies. We provide advisory services and data analytics support to middle-market companies ($50M - $2B in annual sales), and our clients include private equity firms, credit funds, investment banks, and law ...

    Atlanta, GA

    1 month ago

  • Work in company

    Director of Marketing

    Only for registered members

    We are seeking a highly skilled and data-driven Director of Marketing with a robust digital marketing background to join our dynamic team. · 5+ years of experience in demand generation, preferably within the SaaS or financial services industry. · Proven track record of developing ...

    Atlanta, GA

    2 weeks ago

Jobs
>
Director of marketing
>
Jobs for Director of marketing in Atlanta