Marketing Director - Atlanta

Only for registered members Atlanta, United States

2 weeks ago

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Job summary

This is a high-impact role with full ownership of marketing across B2C and B2B channels brand, digital, e-commerce retail sales enablement. The Marketing Director will design and grow the marketing department manage internal teams oversee agency partners cross-functionally ensure marketing supports company-wide goals.
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Responsibilities

  • Strategy Systems Department Build own the marketing function end-to-end from strategy through execution optimization build scale a modern marketing department including team structure processes tools operating rhythm develop annual marketing plans budgets forecasts performance targets establish systems workflows support growth cross-department alignment.
  • Digital AI Performance Marketing lead digital strategy website SEO/AEO SEM paid social e-commerce drive conversion growth online channels Shopify experience strongly preferred leverage AI marketing technology enhance content creation campaign optimization targeting reporting automation partner developers agencies website improvements UX CRO platform enhancements.
  • Cross-Functional Leadership Buy-In collaborate closely sales operations leadership retail teams align market efforts translate market strategy clear actionable initiatives company-wide goals build trust buy-in communicate clearly using data deliver measurable results.

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