- Boost lead generation through the sales funnel by designing and delivering optimal partner tools and resources in collaboration with product marketing, business development, and operational leaders.
- Collaborate with senior stakeholders and product marketing to develop and implement compelling content and high-performing lead-generation campaigns.
- Spearhead the creation of the partner communications strategy, managing all associated activities and deliverables. Identify and bridge communication gaps within the organization to successfully integrate partner ecosystems.
- Build and manage tailored co-marketing campaigns with partners, spanning from awareness to close stages, including industry events, webinars, and digital campaigns.
- Align marketing strategies with product roadmaps and sales objectives, ensuring a cohesive approach to market solutions through partnerships.
- Advocate for partners among key internal stakeholders and foster strong partner relationships.
- Lead ongoing partner enablement, collaborating with cross-functional product marketing and sales subject matter experts to deliver partner demand gen enablement resources.
- Ensure effective tracking and reporting of outcomes.
- Manage the marketing budget for partnership activities, ensuring efficient resource allocation while optimizing engagement and lead generation.
- 4+ years of marketing experience with at least 3 years in partner marketing and 3 years in demand generation or field marketing roles.
- Possess an expert understanding of driving pipeline and joint activities with and through the partner ecosystem.
- Background in a B2B environment, preferably in high-tech products/services.
- Public speaking experience, comfortable with executive audiences, and the ability to influence decision-makers.
- Experience collecting and analyzing data from various sources to make informed business decisions and recommendations.
- Strong understanding of best-in-class marketing techniques. Generate fresh ideas for partner-led marketing offerings and continue to develop new methods and approaches.
- Proven experience in partner marketing, preferably in a technology or real estate-focused industry.
- Bachelor's degree in marketing preferred
- Adeptness in managing the details of multiple projects in multiple phases at once
- Exceptional communication skills; written and verbal
- Able to think and act proactively
- Experience with SAAS required
- Salary Disclosure for Colorado: minimum base salary of $110,000 to $135,000. Final offer amount is determined by factors including years and depth of candidate's experience, certifications, and skill set alignment to the job requirements
- Various health, dental, and vision insurance plans to choose from
- Up to 12 weeks of paid parental leave
- Up to 18 days annually of PTO & 10 holidays per year
- Dog-friendly office
- 401k match up to 4 percent
- Annual reimbursement for learning & growth opportunities through our Grow450 program
- On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge
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Partner Marketing Manager - Englewood, United States - Engrain
Description
Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive visuals within our SightMap, TouchTour, and Asset Intelligence product lines allow both property owners and prospective renters to better ensure occupancy and drive revenue.
As a Partner Marketing Manager, you will have the opportunity to develop and manage marketing programs with our strategic partners, all while contributing to a fun and energetic company culture. You will play a pivotal role in driving awareness, demand, and revenue growth through strategic partnerships. You will have the opportunity to spearhead efforts to identify potential partners, build relationships with existing partners, and collaborate on joint marketing campaigns to promote Engrain's products. This position requires a base knowledge of SAAS and a penchant for analytics.
What you'll do...
Skills required:
