- Development of the overall retail media program strategy in conjunction with partners, tactically driving teams in and outside of your organization to deliver.
- Define the program (mission, vision, tenets), set objectives, analyze data and drive improvements that are quantified with metrics.
- Work autonomously in an ambiguous environment, seeking to understand business problems, scaling factors, boundary conditions and reasons behind leadership decisions.
- Partner with product managers, internal/external stakeholders, and engineering teams to determine what projects move forward and in what priority order.
- Solve ambiguous problems and proactively identify and mitigate risks (before they become roadblocks).
- Work with product managers, business leaders and executive team to communicate and impact critical business initiatives.
- Develop, implement, and govern KPI reporting for a portfolio of programs, providing visibility to the milestones, and performance across all projects.
- Roll up your sleeves and do whatever is necessary; general manager / owner mentality.
- 5+ years of program or project management experience.
- Familiarity with digital advertising, including retail media networks and performance advertising.
- Experience using data and metrics to determine and drive improvements, back up assumptions, recommendations, and drive business outputs.
- Experience owning program strategy and end-to-end delivery, and communicating results to senior leadership.
- Role model communication (written and spoken), presentation, and interpersonal skills.
- Ability to collaborate and operate cross-functionally, establish credibility with stakeholders, and work with key internal and external partners to get things done.
- Innovative problem solver, able to move quickly and think creatively in ambiguous environments.
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Program Manager, Retail Media - Seattle, United States - Hearst
Description
About Hearst E-Commerce
Hearst E-commerce is a newly formed organization focused on developing and supporting E-Commerce across Hearst's consumer media portfolio. Our goal is to make it easier to buy all the goods and services our thousands of journalists research every day. We work across a range of focus areas, including building and operating marketplaces, creating performance advertising tools, to helping develop editorial tools to simplify content creation workflows. This breadth helps give our team unique perspectives into the needs of Hearst's reader and viewership across the globe.
Your Impact
The Hearst E-Commerce team is looking for an experienced Program Manager to support our e-commerce advertising products across Hearst Magazines. As the Program Manager on the E-Commerce Advertising team, you will be responsible for building and managing all elements of a new advertising program. As a member of recently formed E-Commerce team, you will be responsible for managing an external vendor for program execution, while balancing the requirements of internal stakeholders in Ad Sales, Ad Operations, Product Management, Category Management and more. You will identify opportunities to build/improve processes, build and analyze program reporting and metrics, and find opportunities for program growth.
About You
The ideal candidate is a customer-obsessed and curious owner that embraces ambiguity and enjoys building programs from scratch. You should have excellent communication skills that span from visual documentation to verbal presentation of complex ideas in easy-to-understand ways. You will also have a track record of collaborating effectively with a variety of stakeholders to define and build programs. With our many partners across multiple organizations, you should also have comfort presenting concepts from junior to executive stakeholders. Finally, you should love digging into the details of your programs, developing a deep understanding of what drives performance. If you're interested in a startup environment with an opportunity to define new programs in support of our Hearst media brands, then this may be the role for you.
Responsibilities
Requirements
No two projects are alike, nor are two candidates. The following experiences are common within your peer group, but not strict requirements. We encourage all candidates with some applicable qualifications to apply.
For consideration, resumes must be submitted in PDF format with a cover letter.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $81,000-$95,000. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $81,000-$95,000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Washington. The reasonable estimate, if hired in Washington, is $81,000-$95,000. Please note this information is specific to those hired in Washington. If this role is open to candidates outside of Washington, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid time off (including 10 paid holidays, 15 days paid vacation, three personal days, and seven days of paid sick time), employee assistance programs, and more.
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