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Marketing Director - Chattanooga, United States - Blue Line Solutions
Description
About The Company
Blue Line Solutions is a dynamic and innovative traffic safety and technology company committed to delivering exceptional solutions and services to our clients. As a leader in automated photo speed and redlight safety, our Mission is to save lives by leveraging technology and changing the way cities protect their citizens. As we continue to expand and grow, we are seeking a highly skilled and motivated Proposal and Contract Manager to join our team.
About the Director of Marketing Role
Blue Line Solutions is currently looking for a Director of Marketing to help us design, build, and implement a marketing strategy in the United States. The Marketing Director will lead a team of marketing professionals and work closely with other departments, including product development, sales, and customer success, to drive growth and increase market share. If you are a strategic thinker with a passion for driving growth and a track record of success in marketing, we want to hear from you.
What You'll Do:
· Develop and implement a comprehensive strategic and tactical marketing strategy that aligns with the company's overall goals and objectives to attract new clients and retain existing ones, focusing on municipalities and government agencies..
· Oversee all digital and traditional marketing efforts, including social media, SEO, email campaigns, content creation, and public relations.
· Lead and manage a team of marketing professionals (Public Information and Education, Digital Marketing Manager, Copywriter, freelancers), setting goals and providing guidance and mentorship.
· Collaborate with the sales team and other departments to align marketing strategies with sales objectives, product development, and customer success initiatives.
· Drive demand generation and lead generation efforts through a variety of channels, including digital marketing, events, and content marketing.
· Analyze market trends and competitor activity to adjust marketing strategies and tactics to make data-driven decisions.
· Enhance brand awareness and market penetration in existing and new markets.
· Develop and maintain relationships with key industry influencers and partners.
· Manage the marketing budget and ensure that all activities are cost-effective and meet ROI targets.
· Ability to travel 25-50%.
Ideal Candidate Qualities:
· University/College degree or equivalent experience required.
· 8-10 years of marketing experience with a minimum of 5 years in a leadership role
· Proven track record of developing and executing successful marketing strategies.
· Strong experience in B2B, digital and traditional marketing
· Knowledge of the traffic safety, automated enforcement and / or software industries (Preferred)
· High proficiency in the MS Office Suite (Outlook, Word, Excel, PowerPoint, Project, Teams), MS Cloud Suite (Sharepoint), and Adobe Creative Suite.
· Experience in a small, fast-growing company.
· Experience leading and managing a team of marketing professionals.
· Ability to communicate with all levels of team members - from field sales to C-level and business owners.
· Motivated and focused initiative-taker with strong leadership skills who can multi-task, work independently and within a team.
· Strong organizational, presentation, and communication skills necessary.
· CRM and database experience.
KEY RELATIONSHIPS
· The Director of Marketing reports directly to the VP of Sales & Marketing. This role works closely with the leadership for Sales & Marketing, Operations, Permitting and Program Management, Finance, the Technology Division, and Agency Operations.
