Content Marketing Specialist - Boston, United States - CloudZero

    Default job background
    Freelance
    Description

    Exciting news CloudZero is hiring a part-time content marketing specialist to help create and oversee the creation of engaging content for CloudZero's website, blog, email, and social media channels.

    You will work closely with freelance writers, contractors, agencies, internal team members, and subject matter experts in creating SEO-focused and thought leadership content to grow CloudZero's brand, traffic, and sales pipeline.

    The ideal candidate will have experience in SEO fundamentals, keyword research, developing content briefs, collaborating with writers, and reviewing and editing content for blogs, social media, email, and other digital platforms. The candidate should also have experience overseeing and managing a content calendar, and be proficient in using WordPress.

    This is a part-time, contract position requiring up to 20 hours per week. The role will report directly to CloudZero's Digital Marketing Manager.

    Responsibilities

  • Edit and oversee the creation of SEO-focused content including blog posts, reports, e-books, and interactive web content
  • Research keyword topics and create content briefs for writers
  • Collaborate with freelance writers, agencies, and subject matter experts to produce engaging content
  • Ensure quality and accuracy of all external content, including reviewing and proofreading all articles, blogs, social media posts, etc.
  • Create content for social media posts, email newsletters, and other digital platforms
  • Manage and oversee our editorial and social media calendars
  • Review and publish content to our website and blog
  • Track key metrics (e.g., website traffic, engagement) to measure content effectiveness and identify areas for improvement

    Requirements

  • At least 2–3 years of experience creating and overseeing the creation of digital content for articles, website content, social media posts, and email newsletters
  • Basic HTML and CSS knowledge
  • Strong understanding of SEO principles, keyword research, and content optimization techniques
  • Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, Ahrefs, SurferSEO)
  • Experience using WordPress and Yoast SEO (experience using HubSpot is also preferred)

    Bonus points if you have any of the following ...

  • Experience creating content for a developer-focused or technical audience
  • Experience creating and/or editing video content
  • Design experience using tools such as Photoshop, Illustrator, or Figma

    * Please apply here (applicants who don't submit this form will not be considered):

    *

    CloudZero focuses on Enterprise Software, Cloud Computing, and Machine Learning. Their company has offices in Boston. They have a mid-size team that's between employees. To date, CloudZero has raised $5.5M of funding; their latest round was closed on October 2017.

    You can view their website at or find them on Twitter, Facebook, and LinkedIn.