- Drives HCP L4P strategy and leads L4P execution in the US
- Lead adaptation of Global L4P assets to meet US HCP customer needs including lexicon, campaign, and messaging. Includes, but is not limited to:
- Lead OPDP preclearance workstream and associated documentation/submission with Regulatory
- Lead and develop new campaigns to be utilized by the PS Team while awaiting OPDP feedback
- Make recommendations for PS POA and lead development of LEN for PrEP HCP Personal Promotions call flow, objection handling, and materials for PS Team
- Responsible for contributions towards Launch Readiness Reviews, timing, coordination, and execution for HCP strategy
- Contributes to greater PrEP portfolio strategic decisions and makes recommendation on go-to-market choices.
- Leads insight generation and builds a holistic and dynamic view of the market using various sources—recommends trade-off decisions
- Selects appropriate marketing KPIs and drives action toward optimal performance
- Manage agency relationships and associated budgets
- Partnering closely with Regulatory, Legal, Medical, CL&D, II&D, Global, L4P Services, and PrEP HCP Marketing
- Collaborate with the HIV and franchise marketing teams, medical teams, and sales leadership to ensure a coordinated and appropriate approach to maximize program effectiveness
- Evaluate and evolve current approaches and systems (as needed)
- Design and deliver presentations to a range of internal stakeholders and external audiences
- Ensure compliance with all relevant laws, regulations, and policies
- 10+ years of experience.
- A Bachelor's degree in marketing or related fields is preferred.
- Advanced experience with product lifecycle management is preferred.
- An advanced science degree such as MD, PharmD, PhD or an advanced business degree such as an MBA is desirable.
- Expert understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
- Proven ability to work well as part of a team and in leading teams
- Strong desire and ability to work in a fast-paced and dynamic environment
- A minimum of 3 years in product marketing or advertising in the pharma/healthcare space is preferred.
- Expertise in prior roles with Advocacy, Community and National Health systems and services is preferred.
- An MBA degree or equivalent is preferred.
- Social Media experience is preferred.
- Experience in developing, reporting and communicating HCP e-Marketing metrics.
- Experience executing and measuring key e-Marketing tactics including websites, SEO/SEM, web-based detailing, email campaigns, podcasts and digital media.
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams.
- Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose.
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.
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Director, L4P HCP Lead - San Mateo, United States - Gilead Sciences
Description
Director, L4P HCP LeadUnited States - California - Foster City
Gilead Sciences, Inc. is a research-based bio-pharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. With each new discovery and investigational drug candidate, we seek to improve the care of patients living with life-threatening diseases around the world. Gilead's therapeutic areas of focus include HIV/AIDS, liver diseases, cancer and inflammation, and serious respiratory and cardiovascular conditions.
Making an impact on a global scale
Inclusion is one of the company's five core values. That's because we know that we are stronger and more innovative at Gilead when we are informed by a diverse set of backgrounds, experiences and points of view. Gilead Sciences is a biopharmaceutical company that discovers, develops and commercializes innovative therapeutics in areas of unmet medical need. The company's mission is to advance the care of patients suffering from life-threatening diseases worldwide.
When you join Gilead, you join our mission to change the world by enabling people to live healthier and more fulfilling lives. Come join a mission-driven bio-pharmaceutical organization that values inclusion and diversity, has a strong portfolio of products, and is constantly #CreatingPossible
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.
We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.
Job Description
Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As a Director, Launch HCP Lead you will be an integral part of a fast paced highly collaborative team, who are on a mission to increase awareness, knowledge, relevancy, and usage of PrEP as part of preventative health for all who could benefit from it. You will be responsible for:
Bachelor's Degree and Twelve Years' Experience
OR
Masters' Degree and Ten Years' Experience
OR
PhD and Eight Years' Experience
Preferred Qualifications:
For additional benefits information, visit:
* Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans.
For jobs in the United States:
As an equal opportunity employer, Gilead Sciences Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance.
For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster.
NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT
YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE ACT
PAY TRANSPARENCY NONDISCRIMINATION PROVISION
Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team.
Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion.
For Current Gilead Employees and Contractors:
Please log onto your Internal Career Site to apply for this job.
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