Associate Director of Market Planning - Foster City, United States - Kite Pharma

Kite Pharma

Verified Company

Foster City, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

At Gilead, we're creating a healthier world for all people.

For more than 35 years, we've tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer - working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe.

We continue to fight against the world's biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.

Every member of Gilead's team plays a critical role in the discovery and development of life-changing scientific innovations.

Our employees are our greatest asset as we work to achieve our bold ambitions, and we're looking for the next wave of passionate and ambitious people ready to make a direct impact.

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite.

As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations.

Join Gilead and help create possible, together.

Everyone at Kite is grounded by one common goal - curing cancer. Every single day, we seek to establish a direct line between that purpose and our day-to-day work. Would you like to join us in this mission?

The US Integrated Insights team is the data and metrics engine driving insights to support US planning and implementation.

The team has an exciting opportunity for an Associate Director of Market Planning focused on supporting Multiple Myeloma in preparation for Anito-cel launch.

The Associate Director of Market Planning will participate actively in commercial efforts by providing an impartial and detailed understanding of current and future markets, product performance, customers and our competition.

Internally known as the Associate Director of Market Research, the Incumbent will also be responsible for generating foundational market understanding within the Cell Therapy area through the implementation of market research and forecasting activities.

This is a hybrid role (3 days per week in the office) based in either our HQ in Santa Monica, CA or Foster City, CA.

Key Responsibilities
of Associate Director of Market Planning - US

Integrated Insights:

Multiple Myeloma include:

Market Insight Generation:

Strategic thought partner to translate complex business problems into highlevel analytics solution designs and provide comprehensive market/customer insights that guides launch readiness and implementation
Independently lead projects, collaborate with crossfunctional team and stakeholders to scope, design and manage the implementation of qualitative and quantitative market research and/or analytical studies (e.g., HCP segmentation, ATUs, demand studies, message testing, patient journey)
Leverage and integrate results of research, competitive intelligence, customer data, market knowledge, secondary analytics and reports, modelling and other sources to articulate actionable recommendations and drive critical business decisions
Manage vendors to determine appropriate research methodology, ensure project alignment to business goals and guide implementation and reporting

Commercial Activity and Performance Tracking:

Identify and measure key drivers and metrics (KPIs) to ensure cross functional visibility on performance, brand goals, and sales & marketing results
Partner with stakeholders and data solutions team to standardize reporting
Conduct and present diagnostic analysis to explain variances, trends and/or relationships

Forecasting:

Work closely with Commercial, Marketing, Finance and Sales Analytics to design and implement statistical analyses and customized, evidencebased forecast models
Produce analogues, formulate assumptions and define opportunities and risks associated with the forecast
Conduct forecast scenario analysis to inform and support decisions by crossfunctional partners (e.g., Commercial key team members, Marketing, Finance)
Provide guidance and input for shortterm demand planning
Synthesize market dynamics to identify potential drivers impacting performance and develop communications materials to inform marketing and sales decisions
Able to assume full responsibility for accuracy and reliability of analyses

General:

Effectively partner with and communicate to key stakeholder groups to support strategic and tactical choice making (e.g., opportunity assessments, brand planning) with insightful analysis that accurately and objectively reflect the current market dynamics, product performance, customers, and competitors to improve the potential of cell therapy
Act as a liaison between Kite and Arcellx teams to cultivate alignment on project plans, forecast outputs and market insights

Basic Qualifications:

Doctorate and 2+ years of experience

OR

Master's Degree and 8+ years of experience

OR

Bachelo