Data Analyst, Marketing - Philadelphia, United States - Penn Interactive

Mark Lane

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Mark Lane

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Description
Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia.

PI is the digital arm of PENN Entertainment (NASDAQ:
PENN), the largest regional casino operator in the U.S.).

Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun.

We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win


About the Role & Team

About the Work
As a key member of our Analytics team you will:

  • Develop a deep understanding of how users interact with theScore's apps and websites.
  • Create data models via dbtCloud to assist in database optimization and analyses
  • Monitor and report on all marketing KPIs and investigate anomalies as they arise.
  • Analyze and compare quality of paid acquisition and CRM campaigns for media & betting apps.
  • Answer adhoc questions & requests via SQL by leveraging data available in various databases.
  • Analyze results of betting promotions and recommend improvements & optimizations.
  • Design, create, execute and measure results from multivariate testing related to marketing activities.
  • Stay on top of emerging trends in media, sports betting, analytics & marketing industries.
  • Liaise with business stakeholders to identify datadrive projects and perform deepdive analyses to provide recommendations and help make impactful, datadriven decisions
  • Oversee team's analysis to ensure data and insights shared are accurate and informative.
  • Mentor Junior Data Analysts.

About You

  • University degree in Business, Economics, Computer Science or related field.
  • 2+ years of related experience.
  • Demonstrated ability to work with a variety of analytics tools such as, but not limited to: Looker, Mode, ThoughtSpot, Tableau, Power BI, Amplitude, Branch, Sensor Tower, Google Analytics.
  • Strong knowledge of relational databases and SQL.
  • Familiarity with analysis tools; R or Python packages are preferred.
  • A passion and curiosity for solving analytical problems using quantitative approaches.
  • Ability to take complex data and present it in a clear and simple manner.
  • Ability to focus in a fast paced environment and multitask.
  • Excellent written and oral communications skills.

What We Offer

  • Competitive compensation package
  • Fun, relaxed work environment
  • Education and conference reimbursements.
  • Parental leave top up
  • Opportunities for career progression and mentoring others
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Recently being recognized as a top workplace in the United States, _w_e believe people work their best when they can be themselves.

We are looking for hungry, innovative thinkers to help us challenge the status quo of the gaming industry. Diversity, equity, and inclusion are vital to all of our processes, programs, and structures. Your story, who you are, and your experience matter here.

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