Social Media and Multimedia Coordinator - Jersey City, United States - Franklin School

Franklin School

Verified Company

Jersey City, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Franklin is a visionary high school — a place where students have the freedom to chart their own course, as they lean on our long history of educational excellence.

With a unique approach, Franklin engages students actively in their own learning through a flexible, cutting-edge curriculum designed to educate innovators and socially responsible global leaders.

Grounded in an applied-learning philosophy, Franklin was created for today's learners: technologically adept, focused on the future, and eager to make a difference in the world.

Our School was founded by the same family of expert educators who created the global network of Dwight Schools, which began in Manhattan in 1872.

When community, collaboration, and flexibility underpin a learning environment, students shine.

In bringing these together, we've created a school where students can carve their own paths with choices in both what and how they learn, and empower them to have agency over their own future.

At Franklin, we strive to ensure that our environment is welcoming — a place in which everyone can thrive — and an organization we are proud of.

We recognize that this takes trusting relationships and ensuring that all individuals feel valued regardless of their backgrounds.

At Franklin, we consistently strive to advance the equity, diversity and belonging of our community in all domains, including the curriculum, admissions, environment, and hiring.

Our goal is to achieve and maintain equal employment opportunities, with policies in place to maintain a work environment free from discrimination.

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Position Overview

Responsibilities

Collaborate with Communications team members and stakeholders to increase brand awareness, grow followership, and deepen community engagement through the effective use of social media
Work closely with the Editorial Director to develop an annual social media editorial calendar and strategically plan content to support admissions, marketing, and all School communications initiatives.
Proactively administer multiple social media accounts; implement the calendar by generating, editing, publishing, and sharing content daily (original text, photos, graphics, videos) in Franklin's voice
Capture compelling classroom moments, athletics, and scheduled events via social mediaready photography, and video clips in coordination with the Director of Video Production.
Serve as the lead Communications liaison with all departments and administration to conduct outreach for social media content, and respond to submissions from faculty/staff (news, updates, athletic scores, etc., along with photography/video content)
Create branded social media graphics with guidance from our Design Director
Manage the uploading, vetting, tagging, and sharing of photos/videos in Canto, the School's photo management system
Monitor and identify opportunities for growth through engagement data and insights from social media trends in general and fellow independent schools in NJ and NYC
Respond to queries/messages that come through platforms in a timely manner; monitor comments and report any negative interactions
Work closely with the Events Manager and Franklin team members to plan and help run a series of events throughout the year for students, faculty, staff, parents, and prospective families. This sometimes requires extended evening and weekend hours.
Take on additional responsibilities to support the team as assigned by supervisor and department head

Requirements and Skills

23 years of experience as a Social Media Coordinator or Manager
Experience working in an independent school or educational environment is not required, but highly desirable
Experience taking and editing photos for social and web use
Experience editing shortform videos for social and web use
Handson experience in developing and managing creative content using a range of tools, including Google Suite, Canva, Adobe Photoshop, and others, and executing across social media platforms
Excellent interpersonal and communication skills
Excellent copywriting skills for social media and longerform content
Excellent organization, time management, and multitasking skills required to manage several projects at the same time
Comfort with, and ability to work in, a fastpaced, deadlinedriven environment
Great attention to detail
Collaborative, proactive, professional
Selfstarter with ability to understand and work within organizational constraints
Bachelor's Degree in related field is required

Compensation:

- $70,000-$80,000/year

Commensurate upon experience

**_ We are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people or people with long-term health conditions. If you would like us to do anything differently during the recruitment process, or provide any i