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    Senior Public Relations Manager - Austin, United States - Zen Media

    Zen Media
    Zen Media Austin, United States

    3 weeks ago

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    Description


    A RARE opportunity to work with Shama Hyder and the 16+ year leading Zen Media Marketing Storytelling and PR Amplification Agency.

    ***Preferred 3+ Years of PR Agency Experience.
    ***Preferred 2+ Years of PR Experience in LA, NYC, or similar higher-performing media relationship hubs.

    We are looking for a unique B2B marketing agency,

    Senior Public Relations and Strategic Communications Manager with B2B PR experience

    , to join the PR and Brand team to manage and execute a portfolio of clients at Zen Media.


    This role includes owning a portfolio of B2B PR clients, workload alongside the Zen Media Executive Leadership Team, supporting PR Ideation and collaboration workshops, and being open to an evolving future of what PR impact will be in the 5-10 years.

    This

    client-facing role


    is expected to be a senior practitioner, hands-on with your portfolio, take on new clients and own it all, and be self-sufficient in PR impact with B2B Zen Media clients.

    This role requires a wealth of experience in B2B PR, with agency experience preferred.

    This person has extensive experience building and fostering relationships with key stakeholders across traditional and online media channels, establishing and implementing strategic communications plans, and developing, writing, and approving overall client messaging.

    Zen's approach to PR is rooted in our belief that PR doesn't stop at placement. It requires amplification to reach the right audiences through a comprehensive social strategy.

    To be successful in this role, Zen requires a high-touch approach to clients, media, and the internal team, and follow-through is a must.


    Reporting to our Chief of Staff, you will join a fast-paced, results-driven team with a deep understanding of traditional and innovative PR strategies as we head into a new marketing era.

    Zen Media holds a high standard for delivery and cohesive marketing alignment success for our clients, including a higher standard of operational workflow efficiencies in every role.

    Culture

    Warm & Supportive:
    We pride ourselves on a culture where everyone supports one another. The Zen Media Team works very well together and collaboration is a crucial element to delivering quality efficiently.

    We Get the Job Done:
    Flexibility is critical; we all pitch in where needed.

    Positive Attitude:
    A positive attitude is not just a preference; it is non-negotiable. We say, "Tone is a choice."

    Core Values

    We Are Second-Level Thinkers:
    We think strategically about client outcomes beyond surface-level analysis. This is for every role at Zen Media at every level - even internships. Anyone could be presenting to a CEO at Zen Media.

    We Are Drivers:
    We take ownership and initiative, regardless of title.

    We Are Never Complacent:


    We are constantly pushing boundaries and striving for excellence creatively and operationally to ensure a market-message match for our clients.

    Responsibilities

    Lead VIP PR accounts as client-facing account lead and strategist through the entire lifecycle of PR with an account - strategy to execution.

    Facilitate agendas, meetings, presentations, strategy, and client-related discussions with clients as the client lead. Lead client calls according to Zen Media standards.
    Maintain and evolve the operational efficiency and effectiveness of the PR team by leveraging ClickUp and similar tools.

    Articulate marketing trends and evolutions in marketing from the last couple of years, including AI, and soundboard with executive leadership on leveraging AI as a company advantage.

    Master delivery of ROI and KPI impact to clients monthly/quarterly/annually
    Prioritize work, effort, and schedules with the affected Zen Media departments to deliver according to set timelines.
    Continuously evolve to leverage AI in PR efforts to include amplification on social media
    Develop angles and stories to use when pitching media and secure placement in target publications.
    Secure thought leadership pieces and drafting abstracts for publication consideration.

    Stay current with clients, technologies, vertical markets, and industry trends while informing Zen Media executive leaders of critical changes and opportunities.

    Represent the PR department in cross functional alignment sessions, specifically with Brand, social media, and content departments.

    Collaborate efficiently and effectively with department heads in content, creative, SEO, and to refine interdepartmental processes in order to better positon Zen Media to service our clients needs going forward.

    Track PR campaigns' key performance metrics to maximize results and present periodic reporting to the client along with ideas to improve messaging and branding
    Conduct advanced media training for executives and thought leaders
    Ensure all client materials deliver consistent messaging; conduct quality control on all communications.
    Respond to client crises or challenging situations quickly, strategically, and professionally.
    Participate in strategy-focused client meetings for all PR clients as needed for support as a PR team.

    Qualifications
    Agency experience in B2B PR preferred
    Minimum 7+ years of public relations and corporate communications experience
    Bachelor's degree or equivalent experience in communications, PR, journalism, marketing business, or related field
    Master of B2B customer journey understanding in collaboration with key Zen Media marketing leads in other marketing departments.
    Master of facilitating scope creep and client expectation management
    Extensive experience in B2B PR strategies and execution required
    Ability to cultivate and maintain relationships with business, trade, and tech media
    Ability to execute deadlines at pace while remaining highly organized in Clickup (or a similar portfolio deliverable management tool)
    Ability to pivot between multiple clients and tasks daily/weekly
    Ability to communicate and represent the PR team, delivering consistency while maintaining Zen Media company standards and cross-functional processes
    Ability to lead VIP or high-impact portfolios independently of executive leadership and consistently establish leadership presence with client executives.
    Strong listening skills and an understanding of business in general (budgets, team development, marketing KPIs, sales cycles, etc)
    Be a solid writer and editor

    Future Opportunities
    Present to executive leadership and all marketing department heads on the future of PR recommendations
    Travel to VIP clients as the lead for the account
    Ability to support executive leadership in PR team planning for the future as needed.

    PR + Brand + Communications Department Culture
    Our team is hungry to learn and forward-thinking, focusing on high standards of execution and consistency every day. We pride ourselves on collaboration, resourcefulness, and empowering one another to exceed the status quo expectations.

    We strive to end the monotony of typical branded creative content and a one-dimensional PR placement goal mindset by creating strategies worth consuming by B2B audiences.

    Our weekly team meetings support this, where we share strategy ideas and trending topics, track metrics, walk through wins, and discuss challenges.

    The PR, Social Media, and Brand teams cross-functionally uphold a higher cohesive alignment standard. We at Zen Media know the future of marketing requires it.


    Interested team members also have the opportunity to present on a trending topic to the entire company, including Shama and the Executive Leadership Team.

    A Little History About The Marketing Agency
    It was built by a leading marketing visionary from a scrappy startup to an industry-leading team and agency.

    The CEO distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written bestselling books.

    But it's her nose for innovation that makes her the figure CMOs seek out to build brand reputation, increase market share, and deliver bottom-line results.


    As the acclaimed author (now in its 4th edition) and a key figure behind the growth of many recognized brands.

    The company is her go-to team for all things for marketing relevance strategy, earned media and amplification tactics, and simplifying complex messaging.

    The agency has built a reputation for bringing that same level of innovative impact to our amazing clients.

    Perks of Working at the Agency
    100% remote
    Unlimited PTO
    Charity matching
    401k matching
    Medical & dental insurance
    Optional ancillary benefits
    Upward career growth opportunities
    Belief in the service – Our offer solves a huge pain point in the marketplace, and we're considered world-class at what we do
    Strict no-ego policy
    Culture is one of our top priorities –you will find a community at Zen Media
    High standard for role development along with high amount of support from Zen Media leaders, managers, and experts.

    #J-18808-Ljbffr
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