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    Data Scientist - San Bruno, United States - FocusKPI Inc.

    FocusKPI Inc.
    FocusKPI Inc. San Bruno, United States

    2 weeks ago

    Default job background
    Description


    FocusKPI is looking for a Data Scientist - Measurement Modeling to work for our client, one of the largest retailers/e-commerce companies in the U.S.A.


    The client is seeking an experienced data science individual contributor to enable deep insights and capabilities on ads measurement methodology.

    They're building a robust in-house advertising business that's key to its growth strategy. They partner closely with brands on strategies and solutions that harness client's unparalleled omni-channel influence. They deliver relevant retail ads and experiences that connect their customers with the brands and products they love.

    They useonline and in-store data, encompassing 95% of American households, to measure campaign-correlated sales on their site and in their stores.


    Work Location:
    Remote in the U.S.

    Duration:

    6 months contract with potential for extension and conversion, depending on budget and performance

    Pay range:
    $55/hr to $65/hr


    Responsibilities:
    Build and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
    Run optimization and simulation scenarios to help provide the marketing investment and allocation recommendations to stakeholders
    Perform hands-on modeling and complex analyses using SQL &Python
    Build and enhance synthetic control group, ghost ads, MTA, MMM algorithm to estimate ads incremental impact
    Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
    Partner with cross-functional teams to streamline data science solutions

    Minimum Qualifications:
    Master's degree

    in statistics, economics, operations research, engineering, or related field
    6+ years of industry experience in

    ads measurement methodology
    Proficient coding skills ( SQL/Python/R ) and database knowledge
    Extensive experience with

    predictive modeling

    algorithms
    Experience in

    media mix modeling, advanced measurement, applicable marketing analytics
    Strong

    project management skills,

    including managing technical resources and multiple priorities & milestones.
    Able to communicate technical material to a range of audiences that provides insight into marketing performance.
    You have a passion for working in a fast-paced

    agile

    environment.
    A collaborative mindset and sense of curiosity

    Preferred Qualifications:
    PhD degree

    in Statistics, Economics, Operations Research, or related field
    Advanced programming skills with experience of creating Python modules
    Experience with

    A/B and Multivariate test

    design and implementation

    **No Data Analysts or Data Engineers or Software Engineers are accepted for this role.
    "Data Scientist" candidates with MMM/MTA experience and experience in ads Measurement Methodology are only considered*

    Thank you
    FocusKPI Hiring Team
    Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a U.S. company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.


    NOTICE:
    Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via email domain. If you have received fraudulent emails now or in the past, please report it to

    .

    The domain is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with

    #J-18808-Ljbffr
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