Web Analytics Manager - Ridgefield Park, United States - EPITEC

EPITEC Ridgefield Park, United States

2 weeks ago

Description

POSITION:

Marketing Manager

JOB TYPE:

W2, Contract, 12 Months

LOCATION:

Ridgefield Park, NJ

JOB SUMMARY:

Lead Web & UX Analytics for Home Entertainment (HE) and Information Management (IM) marketing, partnering with the Digital S.com team on content strategy and site architecture. Develop a comprehensive web analytics strategy, manage web reporting, customer journey analytics, and A/B testing using tools like Omniture and Google Analytics. Requires a BA/BS, 6+ years in web analytics, proficiency in Tableau, SQL, Adobe Analytics, and strong communication, project management, and problem-solving skills. Experience with Adobe Experience Manager is essential.

RESPONSIBILITIES:

Lead the Web Analytics & UX analytics for HE IM marketing purposes
Deep partnership with HE's Digital S.com Marketing team for site content strategy and site information architecture of web site journey, pages and content modules.
Define HE IM business or product requirements for build teams to actualize
Develop and execute a comprehensive web analytics data strategy to optimize content, UX, CX and web performance / insights
Partner, build and manage best-in-class Web Reporting with appropriate teams
Own HE IM's web site Customer Journey, Page Analytics, Pathing, Content and Engagement Analytics, Search Analytics, etc
Proficient in Communication & Presentation skills for Data/Web Analysis, Setup A/B testing practices/ Pre-Post analysis, Web Analytics tool like: Omniture, Google analytics, DXT etc.
Build and manage best-in-class Web Reporting
Create and maintain internal repository of dashboards, workspaces & reports
Strong problem solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
Drive data thought leadership and create end to end Web Reporting standards
Proactively identify gaps and provide tagging requirements
Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams
Manage & execute opportunities for test & learn program, and personalization
Develop Analytics project plans & manage partners & stakeholders' participation & contributions
Support senior leadership team for any communication and presentation needs
Manage & support digital agency of record, and vendor partners

REQUIRED EXPERIENCE:

BA/BS in marketing, business, data science or a related field; Master's degree a plus
6+ years of related experience in one or more of the functional areas: business analytics, eCommerce or Web analytics roles
Deep experience in marketing content + pairing with ecommerce & merchandising programs; Consumer electronics industry a plus
Deep experience in Tableau, Adobe Analytics, Omniture, Tealium products (or similar)
Experience in Adobe Experience Manager and Adobe Test & Target (or similar)
Deep experience in Microsoft Word, Excel, and PowerPoint

SKILLS AND QUALIFICATIONS:

Comfortable in executing / monitoring multiple initiatives & projects simultaneously
Proficient in managing stakeholder expectations by proactively identifying problems & communications
Management consulting mind-set and growth mind-set
Strong quantitative and analytical capabilities with high proficiency in communication & management to lay people (data analysis using excel, AA workspaces, tableau)
Exceptional communication skills with ability to effective partnerships at all levels of the organization
Structured and process-oriented approach to solve business and operational problems with a highly agile approach
Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
Strong project management, problem-solving, verbal/written communication, and excellent multitasking skills.
Fluency in Confluence, JIRA a plus

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