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Brewster

    Digital Experience Strategist - Ridgefield Park, United States - ektello

    ektello
    ektello Ridgefield Park, United States

    2 weeks ago

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    Description

    Digital Experience Strategist

    **W2 contract** Onsite out of Ridgefield Park, NJ**

    What you'll be doing

    • Lead the Web Analytics & UX analytics for HE IM marketing purposes
    • Deep partnership with HE's Digital S.com Marketing team for site content strategy and site information architecture of web site journey, pages and content modules
    • Define HE IM business or product requirements for build teams to actualize
    • Develop and execute a comprehensive web analytics data strategy to optimize content, UX, CX and web performance / insights
    • Partner, build and manage best-in-class Web Reporting with appropriate teams
    • Own HE IM's web site Customer Journey, Page Analytics, Pathing, Content and Engagement Analytics, Search Analytics, etc
    • Proficient in Communication & Presentation skills for Data/Web Analysis, Setup A/B testing practices/ Pre-Post analysis, Web Analytics tool like: Omniture, Google analytics, DXT etc
    • Build and manage best-in-class Web Reporting
    • Create and maintain internal repository of dashboards, workspaces & reports
    • Strong problem solving skills, excellent communication skills, both technical and non-technical to convey complex insights to diverse stakeholders
    • Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
    • Drive data thought leadership and create end to end Web Reporting standards
    • Proactively identify gaps and provide tagging requirements
    • Implement best practices for analytics, staying abreast of industry trends and emerging technologies to enhance our capabilities
    • Lead, collaborate and participate in highly functional and agile cross functional analytics & data teams
    • Manage & execute opportunities for test & learn program, and personalization
    • Develop Analytics project plans & manage partners & stakeholders' participation & contributions
    • Support senior leadership team for any communication and presentation needs
    • Manage & support digital agency of record, and vendor partners

    KNOWLEDGE, EDUCATION AND/OR EXPERIENCE

    • BA/BS in marketing, business, data science or a related field; Master's degree a plus
    • 6+ years of related experience in one or more of the functional areas: business analytics, eCommerce or Web analytics roles
    • Deep experience in marketing content + pairing with ecommerce & merchandising programs; Consumer electronics industry a plus
    • Deep experience in Tableau, Adobe Analytics, Omniture, Tealium products (or similar)
    • Experience in Adobe Experience Manager and Adobe Test & Target (or similar)
    • Comfortable in executing / monitoring multiple initiatives & projects simultaneously
    • Proficient in managing stakeholder expectations by proactively identifying problems & communications
    • Management consulting mind-set and growth mind-set
    • Strong quantitative and analytical capabilities with high proficiency in communication & management to lay people (data analysis using excel, AA workspaces, tableau)
    • Exceptional communication skills with ability to effective partnerships at all levels of the organization
    • Structured and process-oriented approach to solve business and operational problems with a highly agile approach
    • Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
    • Strong project management, problem-solving, verbal/written communication, and excellent multitasking skills.
    • Deep experience in Microsoft Word, Excel, and PowerPoint Fluency in Confluence, JIRA a plus
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