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Digital Marketing Manager - Greensboro, United States - Greensboro Convention & Visitors Bureau
2 weeks ago
Description
Digital Marketing ManagerLead the charge in amplifying the message of the Greensboro Area Convention and Visitors Bureau (GACVB) across all digital platforms to enhance our marketing and sales endeavors.
Curate compelling organic and paid social media content, orchestrate engaging email blast campaigns, and optimize SEO and SEM strategies. The candidate must be eager to learn and take on new responsibilities as opportunities arise. Collaborates with the sales team, directly reporting to the Director of Marketing.PLEASE NOTE THIS IS AN IN-HOUSE, ON-SITE ROLE. AGENCIES AND WORK FROM HOME WILL NOT BE CONSIDERED
Objectives
Develop, execute, manage, track, and optimize all digital marketing for the Greensboro Area Convention and Visitors Bureau on all digital platforms, including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Maintain consistent brand messaging and voice across all digital channels
Identify, analyze, and measure trends and content to assess performance and optimize user experience
Create and maintain an editorial calendar to deliver targeted content
Stay up to date with digital marketing best practices and technologies
Communicate with industry professionals and influencers to create a strong network
Requirements
Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
In-depth and demonstrable knowledge of organic and paid digital media
Ability to analyze metrics, reports, and trends
Strong project management and managerial skills
Proficiency in photo and video editing software
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, including Google Analytics
Analytical mind, with a passion for measuring data
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with A/B testing
Knowledge of website analytics tools including Google Analytics – GA4 certification a plus
Experience in setting up and optimizing Google Ads campaigns – Google Ads Certifications required within 90 days of employment
Up to date with the latest trends and best practices in online marketing and measurement
Self-motivated
Deadline-oriented
Strong written and verbal communication skills, paying attention to grammar and spelling – understanding of AP style preferred
Team player
Critical thinking and problem-solving skills
Excellent time-management skills
Job Responsibilities
Create and manage content for The GACVB's social media, emails, and other forms of digital communication
Design, build, and optimize our social media presence
Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in campaigns
Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
Maintain and customize our social media presence across all digital channels
Measure, analyze, and report on the performance of all digital campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Adhere to Brand Style Guide
Other duties as assigned
Education and Experience
Bachelor's degree in marketing or a related field
5-7 years experience in digital marketing and related fields
Demonstrated track record of successful digital marketing campaigns and strategies showcased through a comprehensive portfolio of past projects, indicating creativity, analytical skills, and ability to drive results.
Salary and BenefitsSalary:
$57,000-$60,000 based on experience
Benefits:
Full benefits package including health, dental, and vision coverage
A resume highlighting your career progression and a portfolio are required for consideration.
Your portfolio should include your key achievements, samples of your work, including creative and campaigns, your role in that work, and metrics/results (no proprietary information).
*No calls or private messages, please.#J-18808-Ljbffr
