- Create and maintain the marketing calendar.
- Be responsible for end-to-end delivery of all campaigns, both for domestic seasonal holidays and events, and global initiatives.
- Manage special campaigns such as SHOP Week, Masterpass promotions, Extra CB, Expedited Shipping, and others as required.
- Develop creative content for all marketing campaigns.
- Liaise and coordinate with various teams for effective promotion of campaigns.
- Maintain professional relationships with external vendors such as Masterpass, Sezzle, FNBO, and others.
- Collaborate with the branding/interactive team to ensure consistency and creativity in campaign visuals.
- Work hand in hand with the analyst team to track, monitor, and report on the performance of various marketing campaigns.
- Develop global marketing strategies and lead international campaigns.
- Collaborate with designers on website branding and style guides.
- Oversee management of long-term projects and marketing-driven demands.
- Plan and manage projects necessary for strategic planning and events.
- Undertake any special projects assigned to the marketing team.
- Design high-quality presentations for key stakeholders.
- Oversee management of Marketing team's Sharepoint folder (with all the projects).
- Contribute creative perspectives to other marketing projects like product launches, rebranding initiatives, and more.
- Execute and manage all marketing projects using project management software effectively.
- Complies with company policies and procedures.
- None, but may direct the work of others
- Associates degree in Business, E-Commerce, Marketing, or related field, Bachelors degree preferred.
- At least 3 to five (5) years of experience in digital communications management
- Experience should include email marketing disciplines and processes, email campaigns with major brands, email content and filtering, and/or project management
- Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services
- Experience in email automation software like Maropost, Mandrill or similar tools
- Experience in SMS automation software like Twilio or similar
- Familiarity with the technical aspects of digital communication platforms and tools
- Demonstrable experience in developing multi-channel communication campaigns and automation
- Demonstrated creative, organizational and analytical skills.
- Demonstrated experience in sales, customer service, social media or related industry experience.
- Prior experience in Digital Marketing or a related field.
- Excellent project management skills.
- Proficiency in Microsoft SharePoint and Project Management tools.
- Strong communication and presentation skills.
- Excellent attention to detail.
- Ability to think creatively and strategically.
- Strong vendor management skills.
- Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)
- Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets
- Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch
- Raise and lower an object from one level to the another, less than twenty (20) pounds.
- Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination
- Normal or corrected hearing
- Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.
- Occasional long or irregular hours of work
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Description
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