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    Content Strategist - Minneapolis, United States - Bio-Techne

    Bio-Techne
    Bio-Techne Minneapolis, United States

    3 weeks ago

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    Description
    Job Details

    Job Location
    Minneapolis MN - Minneapolis, MN

    Description

    As a Content Strategist, you will help build audience trust and drive customer engagement by elevating Bio-Techne's brand, product, and thought leadership. You will be responsible for planning, developing, and managing content across various digital platforms to meet business goals and engage target audiences effectively. The role involves creating a roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

    Responsibilities
    • Develops and implements a content strategy that aligns with the organization's overall goals, target audience, and brand identity.
    • Identifies content gaps and opportunities through market research and competitor analysis.
    • Understands the target audience's needs, preferences, and behaviors to create content that resonates with them.
    • Oversees the creation of various types of content, including articles, blog posts, videos, infographics, and social media posts.
    • Ensures that content is high quality, aligns with brand guidelines, and is optimized for search engines (SEO).
    • Develops a distribution plan to effectively share content across different channels, including websites, social media, email, and other relevant platforms.
    • Utilizes / recommends content marketing tools and platforms to maximize reach and engagement.
    • Creates and maintains a content calendar to organize and schedule content production and distribution over time.
    • Coordinates with various teams, such as marketing, design, and social media, to ensure timely and consistent content delivery.
    • Partners with digital marketing on keyword research and integrate relevant keywords into content to improve search engine visibility and rankings.
    • Optimizes content for SEO best practices, including meta descriptions, headers, and image alt text.
    • Monitors and analyzes the performance of content using analytics tools.
    • Uses data to refine content strategies, identify successful content types, and make data-driven decisions.
    • Develops and enforces content governance policies to ensure consistency, accuracy, and compliance with legal and brand guidelines.
    • Collaborates with various departments, such as marketing, sales, and product teams, to ensure content supports overall business objectives and messaging.
    • Stays informed about industry trends, content marketing innovations, and emerging technologies to keep the content strategy current and effective.
    • Manages a team of copywriters who are responsible for promotional copy across marketing tactics.
    Qualifications
    • Bachelor's degree in communications, Journalism, or similar area of study
    • 5+ years of experience in a similar role with publicly available content samples, preferably in a life sciences domain
    • 3+ years of people management experience
    • Proven experience developing and executing compelling content for large enterprise brands.
    • Ability to collaborate across various teams in a fast-paced work environment.
    • Comfortable presenting ideas and reports to stakeholder groups and leadership
    • Comfortable working autonomously and collaboratively, with the organizational skills to ensure multiple tasks are executed at high quality and within deadlines.
    • Exceptional writing, editing and proofreading skills.
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