Communications Specialist - Richmond, United States - Virginia Commonwealth University

Mark Lane

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Mark Lane

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Description

Welcome to Virginia Commonwealth University
At VCU, we combine learning, research, creativity, service and discovery with a commitment to inclusive excellence. Ranked by U. S.

News as one of the 30 most innovative public universities in the country, VCU is a premier, urban, public research university home to multiple nationally ranked programs.

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Mission or Goal of Unit:

The School of Education (SOE) is committed to excellence in the initial preparation and continuing development of professionals for leadership, teaching, service and scholarly inquiry in culturally diverse settings across the life span.

Our mission and values are grounded in and committed to diversity, equity, inclusion and engagement.


Summary:

Communications Specialists perform professional services requiring an in-depth knowledge of one or more communication specialties.

They are responsible for translating organizational or client goals into strategic media deliverables and are typically responsible for providing services with a primary focus in a specific specialty, distinguishing the specialist job from the generalist job.

They may specialize in communications services such as audio or multi-media production; communications or marketing project management; graphic design; original writing; photography; print layout and design; print production; social media design, development, and maintenance; web or digital design, development, and maintenance; and/or videography.

They may work independently or as a member of a team. They work under limited supervision, making moderately complex decisions independently and referring unprecedented issues to an upper-level manager. Specialists typically report to a manager or director or in some units may report to an administrator.

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General Duties:


The Communications Unit offers assistance for knowledge translation strategies, online activities, multimedia content creation, technical support, website development, maintenance, accessibility, and analytics; research transfer, marketing campaigns, and social media management.

Assist with online and multi-media deliverables, including creating content, providing tech support, assisting with web and Canvas courses, and updating websites.


  • Creating content for our social media channels and marketing materials.
  • Developing and disseminating monthly correspondence and other online strategies.
  • Providing technical support and assistance for online courses.
  • Creating and maintaining online courses in an LMS such as Canvas.
  • Producing and editing videos for social media, webcasts, and other marketing opportunities.
  • Updating and editing content on center websites.
  • Maintaining our branding and messaging guidelines.
  • Other duties as assigned by the communications team.
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Required Qualifications:


Bachelor's degree in communications or a relevant field plus 0-2 years of related work experience
OR an equivalent combination of education, training, and experience.

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Demonstrated Experience with the following:

Microsoft Office:
Word, PowerPoint, Excel;

  • Adobe: Premiere Pro, Dreamweaver, Photoshop, Acrobat; and Canva;
  • Social Media Platforms: Facebook, Twitter X, Instagram, LinkedIn, and YouTube;
  • Basic HTML and CSS website publishing;
  • Knowledge of basic WCAG accessibility standards;
  • Photography and video creation and editing skills.
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Preferred Qualifications:
3+ years of experience working in a similar or related position.

Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force.

**Equal Opportunity Employer

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