- Create and execute a strategic marketing plan focused on enhancing brand recognition and public support
- Develop and manage comprehensive marketing plans to meet revenue and awareness objectives
- Lead the creation and oversight of various promotional materials and digital content
- Utilize technology and analytics to optimize brand exposure
- Build strategic partnerships internally and externally
- Champion brand integrity and effective communication strategies
- Ensure adherence to brand guidelines and create engaging storytelling opportunities
- Step 1: Complete the online application and upload your resume and cover letter
- Step 2: Qualifying applicants may have an initial phone call with a Sagency Executive Search Consultant
- Step 3: Selected candidates will proceed to a 60-minute interview with the consultant
- Step 4: Candidates moving on to the hiring team interviews will be required to complete an online assessment
- Step 5: Initiate first round interviews with Make-A-Wish Michigan
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Vice President of Marketing - Lansing, United States - Make-A-Wish Michigan
Description
About Make-A-Wish Michigan
Make-A-Wish Michigan is an independent 501(c)(3) nonprofit organization that has been serving the state of Michigan for over 40 years. The organization, one of the 58 chapters chartered and networked by Make-A-Wish America, headquartered in Phoenix, Arizona, has granted wishes to more than 12,500 children across Michigan.
Make-A-Wish Michigan focuses on serving children with critical illnesses and their families. The Chapter is well-regarded in the communities it serves, with a dedicated staff of 39 individuals ensuring its impactful work.
Job Opportunity Overview
Make-A-Wish Michigan, a highly respected nonprofit organization, is in search of a Vice President of Marketing to enhance awareness, drive the mission, and increase donor support towards achieving an annual revenue target of $15M.
The ideal candidate for this role should be motivated, creative, collaborative, and deeply committed to the mission of bringing hope to children grappling with critical illnesses and their families.
Key Responsibilities for Success
Is This Role Right for You?
The ideal candidate should demonstrate passion for Make-A-Wish Michigan's mission, possess strong leadership qualities, exceptional communication skills, and experience in strategic planning and fundraising environments. Proficiency in data analytics, project management, and interpersonal skills will also be highly valued.
Compensation and Benefits
Make-A-Wish Michigan offers a competitive salary based on experience and a comprehensive benefits package to its employees.
The Search Process
Sagency, an executive search and leadership consulting firm, has been enlisted by Make-A-Wish Michigan to conduct the search for the next Vice President of Marketing. The search process will be carried out with professionalism and confidentiality, ensuring equal opportunity for all candidates.
Interested candidates who feel aligned with the mission of Make-A-Wish Michigan are encouraged to apply through the online platform and follow the specified application and selection process outlined by Sagency.
Next Steps - Application and Selection Process:
Thank you for your interest in this rewarding role.
