- Work proactively in the field, both personally and through leveraging office-based marketing coordinators, to communicate and implement all relevant marketing functions to the company's affiliates real estate agents
- Work proactively with top echelon real estate agents to support marketing needs and business goals, with all efforts focused on delivery of the Company's Agent Value Proposition.
- Maintain a significant presence in the local sales offices presenting at meetings.
- Effectively communicate the Coldwell Banker luxury marketing program and provide local support as needed, including possessing the polished ability to represent the benefits of the program.
- Select, supervise, and develop one or more direct report marketing support coordinator(s) located on site at individual branch office sales locations.
- Coordinate the development and execution of the company's marketing plan, including advertising, strategies, and tactical implementation.
- Serve in an agency account manager role as the primary representative of the in-house agency for the local Coldwell Banker Realty sales operation,
- Clearly communicate as the local studio agency account manager on the progress of monthly/quarterly initiatives to internal and external stakeholders. Be the agency level intermediary to own and deliver results.
- Preparing and disseminating communications and instructions within the Region in advance of promotional launches and marketing initiatives.
- Conduct research and analysis on competing brokerages. Identify opportunities and work with senior regional and national marketing leadership to implement procedures to connect competitive advantages to actionable strategic decisions.
- In conjunction with local senior leadership and regional marketing leadership, participate in VIP recruiting opportunities, business development opportunities, and agent retention efforts on occasion.
- Suggest and coordinate local venues that should be considered for local company events.
- Leverage regional resources to deliver market position messaging externally.
- Handle other duties as assigned, including but not limited to acquisition support and ad hoc presentations.
- Bachelor's degree in Marketing or related field preferred.
- Real estate License is a plus.
- Minimum of 3 years of multi-channel marketing experience in a medium/large professional services company with 2 years' team lead experience at a management level or higher. Agency experience is highly smiled upon.
- Experience with new and social media, online, and traditional advertising.
- Excellent and persuasive oral and written communication skills and strategic listening skills are necessary to effectively exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers
- Must have polished public speaking skills and be capable of delivering compelling and professional presentations.
- Demonstrated ability to work well in a minimally supervised, fast-paced environment.
- Strong working knowledge with Microsoft Office Suite – Excel & PowerPoint, as well as Prezi, Project Management systems, and CRM systems
- Capable of lifting small packages at events.
- Forbes 2022 Best Employers for Diversity.
- Forbes 2022 World's Top Female Friendly Companies.
- Recognized on the 2020 Human Rights Campaign Corporate Equality Index.
- Recognized for gender diversity on our board of directors by Executive Women of New Jersey and Women's Forum of New York.
-
Marketing Manager
2 weeks ago
Apex Solutions Edgecliff Village, United StatesAbout the Company · We are a globally leading manufacturer of high-quality wood-based materials. Since our business began in 1897 with a single sawmill, Kronospan has developed a unique supply chain with over 35 production sites and 21 distribution centers in 28 countries, and mo ...
-
Marketing Manager
1 week ago
CITY Boots Fort Worth, United StatesJob Title: Marketing Manager · Who We Are: · Founded by Lizzy, whose childhood in Amarillo instilled a love for boots, CITY Boots was born out of her realization during college that stylish yet accessible women's cowboy boots were lacking. Transitioning from her corporate caree ...
-
Marketing Manager
15 hours ago
The Axel Group Llc Fort Worth, United StatesWe are currently seeking a Marketing Manager with 10+ years of experience in the AEC industry. As an experienced lead, you are responsible for planning and implementing marketing strategies. This person will be managing a team of marketing professionals, you will work alongside o ...
-
Marketing Manager
5 days ago
The Axel Group, LLC Fort Worth, United StatesWe are currently seeking a Marketing Manager with 10+ years of experience in the AEC industry. As an experienced lead, you are responsible for planning and implementing marketing strategies. This person will be managing a team of marketing professionals, you will work alongside o ...
-
Marketing Manager
1 day ago
Baird, Hampton and Brown Fort Worth, United StatesAt Baird, Hampton & Brown, our mission is building partners through creative, sustainable engineering solutions, and honest, long-term relationships. With over 30 years in the business, we understand that a solid foundation is necessary in every aspect of what we do. We support o ...
-
Marketing Manager
1 week ago
Smart City Locating Fort Worth, United StatesAt Smart City, we are all about driving results for our clients - from Apartments to Renters to Agents. Our marketing team talks the talk and walks the walk. We're not the type of team to make you jump through HR hoops and legal approvals to post what you know will work. We offer ...
-
Marketing Manager
4 days ago
CITY Boots Fort Worth, United StatesJob Title: Marketing Manager · Who We Are: · Founded by Lizzy, whose childhood in Amarillo instilled a love for boots, CITY Boots was born out of her realization during college that stylish yet accessible women's cowboy boots were lacking. Transitioning from her corporate caree ...
-
Marketing Manager
1 day ago
The Axel Group, LLC Fort Worth, United StatesWe are currently seeking a Marketing Manager with 10+ years of experience in the AEC industry. As an experienced lead, you are responsible for planning and implementing marketing strategies. This person will be managing a team of marketing professionals, you will work alongside o ...
-
Marketing Manager
1 week ago
Baird, Hampton and Brown Fort Worth, United StatesAt Baird, Hampton & Brown, our mission is building partners through creative, sustainable engineering solutions, and honest, long-term relationships. With over 30 years in the business, we understand that a solid foundation is necessary in every aspect of what we do. We support o ...
-
Marketing Manager
1 week ago
WizeHire Fort Worth, United StatesWe are looking for a motivated self-starter who is passionate about marketing and social media to join our dynamic and fast-growing real estate team. · The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social ...
-
Market Manager
1 week ago
Staffmark Group Fort Worth, United StatesSummary/Objective · The primary purpose of this position is to supervise and direct a staff comprised of Recruiting Specialists and Recruiting Managers responsible for servicing employment needs of customers in a given geographic area. This position also requires sales. · Essenti ...
-
Market Manager
1 week ago
Staffmark Group Fort Worth, United StatesSummary/Objective · The primary purpose of this position is to supervise and direct a staff comprised of Recruiting Specialists and Recruiting Managers responsible for servicing employment needs of customers in a given geographic area. This position also requires sales. · Essen ...
-
Marketing Manager
1 week ago
Baird, Hampton & Brown Fort Worth, United StatesJob Description · Job DescriptionAt Baird, Hampton & Brown, our mission is building partners through creative, sustainable engineering solutions, and honest, long-term relationships. With over 30 years in the business, we understand that a solid foundation is necessary in every a ...
-
Marketing Management
3 weeks ago
Nexus Innovations Trophy Club, TX, United States FreelanceWe are a long-standing family business that has been involved in the development, production, and distribution of doors for over 90 years. With six production sites in Germany and Austria, we manufacture high-quality doors for the specialist, building materials, and construction ...
-
Marketing Manager
1 week ago
TM Source Building Group Fort Worth, United StatesJob Description · Job DescriptionSalary: · Marketing Manager Operations Department · The Marketing Manager is responsible for leading, directing, supervising, and coordinating overall day-to-day elements of Advertising, Marketing, Promotions, Public Relations. The Marketing Mana ...
-
Marketing Cloud Digital Marketing Manager
1 week ago
AgTrust Farm Credit Fort Worth, United StatesDigital Marketing Manager at AgTrust Farm CreditAgTrust Farm Credit is a premier resource to help people in urban areas who aspire to find and purchase their ideal home in the country. In addition, we help farmers, ranchers, agribusinesses, and rural homeowners achieve their drea ...
-
Marketing Manager, Live Event Marketing
1 week ago
Endeavor Fort Worth, United StatesWho We Are · PBR is the world's premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PW ...
-
Sales & Marketing Manager
2 weeks ago
PENTONIX Freight Fort Worth, United StatesJOB OVERVIEW · Leads and directs the sales team to meet or exceed sales revenue, profitability and budgetary objectives. · ESSENTIAL FUNCTIONS · • Creates and executes the sales department operational strategies to achieve business objectives. · • Determines and monitors the depa ...
-
Brand Marketing Manager
1 week ago
Z Gallerie Fort Worth, United States1. Build the brand system according to the company's brand strategy, and develop and execute strategic brand plans aligned with the company's growth objectives. · 2. Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals, product p ...
-
Marketing and Communications Manager
1 week ago
Discovery Land Company Fort Worth, United StatesJoin the Discovery family, where quality and service are at the heart of everything we do · This role will be located at one of Discovery Land Company's locations: Fort Worth, Texas · Discovery Land Company is seeking a -time, year-round Project Marketing and Communications Man ...
Field Marketing Manager - Fort Worth, United States - Anywhere Real Estate
Description
16406BR
Field Marketing Manager
Dallas
Texas
Job Description
We are looking for a field Marketing Manager to join our Coldwell Banker team in our Dallas/Ft. Worth, TX market, with oversight in the Austin, TX market.
This highly energetic and passionate individual is responsible for serving as an account manager within the in-house agency structure and works proactively interfacing directly with senior team members and leadership to implement local, regional, and national marketing strategies that benefit real estate agents and further their engagement with the Company's Agent Value Proposition. Also, as the local representative to the in-house agency, the Field Marketing Manager coordinates the powerful national support provided by The Studio and leverages those resources to drive results at the local operation level. Accordingly, the field Marketing Manager has responsibility for the development and implementation of all local marketing plans and objectives.
This individual provides direct, one-on-one orientation and assistance to real estate agents and company staff, either personally or through direct report office-based marketing coordinators, on key marketing programs and resources and is the key representative for all marketing initiatives.
Essential Job Function - to support affiliated real estate agents:
Team Development and Management :
Strategic Market Planning & Delivery:
Support Local Operating Company/Senior Leadership:
Events, Awareness and Communications:
Qualifications
#LI-JG1
Employment Type
Full-time
Company
Anywhere Advisors
About Us
Our Brokerage Group is one of the nation's largest owners and operators of residential real estate brokerages, with offices in more than 50 of the 100 largest metropolitan areas in the United States. Our approximately 675 owned and operated brokerage offices and approximately 56,000 independent sales agents come from our leading brands including Coldwell Banker, Sotheby's International Realty, and The Corcoran Group, as well as our robust commercial real estate operation within Coldwell Banker Commercial.
Anywhere Real Estate Inc. ) (NYSE: HOUS) is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate Better Homes and Gardens Real Estate ) , Century 21 ) , Coldwell Banker ) , Coldwell Banker Commercial ) , Corcoran ) , ERA ) , and Sotheby's International Realty )
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories. Recognized for twelve consecutive years as one of the World's Most Ethical Companies, Anywhere has also been designated a Great Place to Work four years in a row, named one of LinkedIn's 2022 Top Companies in the U.S., and honored by Forbes as one of the World's Best Employers 2022.
At Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. We pursue talent – strategic thinkers who are eager to innovate, focused on execution and accountable for results. We value diversity – respecting backgrounds, cultures, perspectives.
You'll find our commitment to diversity reflected in our achievements:
With diversity, we succeed together. We hope you'll join us.
EEO Statement
EOE AA M/F/Vet/Disability