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Torrance

    Digital Marketing Manager - Torrance, United States - Interplace

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    Description

    Digital Marketing Manager Responsibilities:

    • Build our digital marketing roadmap
    • Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
    • Measure ROI and KPIs and prepare budget
    • Develop specific campaigns to create and maintain high levels of customer interaction
    • Oversee our social media accounts
    • Manage and improve online content, considering SEO and Google Analytics
    • Forecast sales performance trends and act proactively to increase our market segment
    • Strong understanding of how all current digital marketing channels function
    • Solid knowledge of online marketing tools and best practices
    • Hands on experience with SEO/SEM, Google Analytics and CRM software
    • Familiarity with web design
    • Excellent analytical and project management skills
    • Strong team management and communication skills
    • Financial skills for budgeting
    • ROI analysis
    • Web analytics
    • Abandoned cart analysis tools
    • Open and close email rates analysis
    • Bounce rates analysis
    • Domain authority site ranking research
    #J-18808-Ljbffr


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