Director, Preventive Care - Loveland, United States - Antech Diagnostics

Description

We understand that the world we want tomorrow starts with how we do business today, and that's why we're inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other's growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.

Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.

PURPOSE OF JOB:

Antech is seeking a highly driven and experienced Director of Preventive Care and Customer Marketing. As the Director of Preventive Care and Customer Marketing, you will be responsible for developing above brand programs to increase compliance at the clinic level and collaborating with sales and major accounts on implementation. The purpose of these programs is to provide frameworks which increase the probability that veterinary practices increase compliance for diagnostics recommendations. This colleague is also responsible for the marketing and promotion of the HealthTracksTM diagnostic workflow digital platform.

This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to satisfactorily perform each essential function. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions..

Market Research and Insights

• Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
• Use these insights to inform program development and marketing strategies.
• Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.

Program Development and Implementation

• Lead the creation and execution of industry recognized above-brand education and marketing programs aimed at increasing compliance with diagnostics recommendations in veterinary clinics - including wellness, pre-operative, and genetics screening.
• Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
• Ensure these programs are tailored to meet the needs of different clinic sizes and types.
• Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.

Collaboration with Sales and National/Corporate Accounts teams

• Work closely with the sales enablement, sales teams, and national/corporate account teams to ensure effective implementation and uptake of compliance programs.
• Provide necessary training, materials, and support to sales representatives and account managers.

Cross Functional Collaboration and Stakeholder Communications

• Work closely with Capital Equipment and Products, Reference Lab and Services, and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
• Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

Marketing HealthTracksTM Digital Platform

• Develop and execute marketing strategies for the HealthTracksTM diagnostic workflow digital platform.
• This involves understanding the platform's features and benefits, and effectively communicating them to veterinary practices and other stakeholders.

Budget Management

• Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

EDUCATION / EXPERIENCE:

• Required qualifications:
  • Bachelor's degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
  • 7+ years of marketing experience in a healthcare, veterinary or diagnostics industry
  • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
• Preferred qualifications:
  • Advanced degrees: DVM/LVT preferred, MBA preferred
  • Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics or related fields is highly valued.
  • Certifications: CVPM designation highly valued
  • Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
  • Networking and Affiliations: Active participation in relevant industry associations, networks and professional groups within veterinary or healthcare marketing fields

REQUIRED SKILLS AND ABILITIES:

• Technical Skills and Experience
  • Strategic Marketing Expertise: Proven ability to develop and implement effective marketing strategies, particularly in program development and digital marketing.
  • Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.
  • Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.
  • Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.
  • Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.
  • Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.
• Industry Specific Knowledge
  • Practice Management Skills: Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges. Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices. This includes knowledge of common practice management software systems and how diagnostic tools and recommendations can integrate seamlessly into these systems.
  • Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
  • Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.

TRAVEL REQUIREMENTS:

• This role will require up to 33% travel, depending on the candidate's location.

WORKING CONDITIONS:

The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office or virtual environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 15 pounds.

The associate will primarily work in a typical office environment or a remote home office. The noise level in the work environment is usually moderate. The associate will be required to use a computer, spreadsheets, data base management, email, video conferencing and the Internet. The associate is frequently required to use a calculator; fax, copy machine, and phone system. The associate must occasionally use media equipment such as an overhead projector, PowerPoint, and Microsoft Teams. Environment where pets are present.

The Target Pay Range for this position is $165,000 - $200,000 annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.

Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

Full-time employees are eligible for the following benefits and more:

• Medical, Dental, Vision (multiple plans available)
• Basic Life (company paid) & Supplemental Life
• Short and Long Term Disability (company paid)
• Flexible Spending Accounts/Health Savings Accounts
• Paid Parental Leave
• 401(k) with company match
• Paid Time Off & Holidays
• Tuition/Continuing Education Reimbursement
• Life Assistance Program
• Pet Care Discounts
• Several other health and wellness benefits

We are a rapidly growing, stable company with excellent advancement opportunity. We offer a great benefits package and associate pet health benefits too If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at Antech Careers