- Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
- Use these insights to inform program development and marketing strategies.
- Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.
- Lead the creation and execution of industry recognized above-brand education and marketing programs aimed at increasing compliance with diagnostics recommendations in veterinary clinics
- Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
- Ensure these programs are tailored to meet the needs of different clinic sizes and types.
- Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.
- Work closely with the sales enablement, sales teams, and national/corporate account teams to ensure effective implementation and uptake of compliance programs.
- Provide necessary training, materials, and support to sales representatives and account managers.
- Work closely with Capital Equipment and Products, Reference Lab and Services, and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
- Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
- Develop and execute marketing strategies for the HealthTracks diagnostic workflow digital platform.
- This involves understanding the platform's features and benefits, and effectively communicating them to veterinary practices and other stakeholders.
- Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.
- Required qualifications:
- Bachelors degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.
- 7 years of marketing experience in a healthcare, veterinary or diagnostics industry
- Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
- Preferred qualifications:
- Advanced degrees:
- Veterinary industry experience:
- Certifications:
- Technical skills:
- Networking and Affiliations:
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Director, Preventive Care - Loveland, United States - Antech Diagnostics
Description
We understand that the world we want tomorrow starts with how we do business today, and thats why were inspired to make A Better World for Pets.
Our culture is centered on our guiding philosophy, The Five Principles:
Quality, Responsibility, Mutuality, Efficiency and Freedom.
Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.
Current Associates will need to apply through the internal career site.Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.
PURPOSE OF JOB:
Antech is seeking a highly driven and experienced Director of Preventive Care and Customer Marketing.
As the Director of Preventive Care and Customer Marketing, you will be responsible for developing above brand programs to increase compliance at the clinic level and collaborating with sales and major accounts on implementation.
The purpose of these programs is to provide frameworks which increase the probability that veterinary practices increase compliance for diagnostics recommendations.
This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools.
The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
_To perform this job successfully, an individual must be able to satisfactorily perform each essential function. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._
Market Research and Insights
Program Development and Implementation
Collaboration with Sales and National/Corporate Accounts teams
Cross Functional Collaboration and Stakeholder Communications
Marketing HealthTracks Digital Platform
Budget Management
EDUCATION / EXPERIENCE:
REQUIRED SKILLS AND ABILITIES:
Technical Skills and Experience
_Strategic Marketing Expertise:
_
Proven ability to develop and implement effective marketing strategies, particularly in program development and digital marketing.
_Data Analysis and Metrics:
_
Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.
_Budget Management:
_
Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.
_Digital Platform Marketing:
_
Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.
_Project Management:
_
Strong project management skills, with a track record of successfully leading and completing marketing projects.
_Communication Skills:
_
Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.
Industry Specific Knowledge
_Practice Management Skills:
_
Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges.
Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices.
This includes knowledge of common practice management software systems and how diagnostic tools and recommendations can integrate seamlessly into these systems.
_Veterinary Diagnostics Knowledge:
_
Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
_Sales Collaboration:
_
Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.
TRAVEL REQUIREMENTS:
This role will require up to 33% travel, depending on the candidates location.
WORKING CONDITIONS:
The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding.
The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms.
The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office or virtual environment.
The associate must occasionally lift and/or move up to 15 pounds.
The associate will primarily work in a typical office environment or a remote home office.
The noise level in the work environment is usually moderate.
The associate will be required to use a computer, spreadsheets, data base management, email, video conferencing and the Internet.
The associate is frequently required to use a calculator; fax, copy machine, and phone system.
The associate must occasionally use media equipment such as an overhead projector, PowerPoint, and Microsoft T _e_ ams.
Environment where pets are present.
The Target Pay Range for this position is $165,000 - $200,000
annually. At Antech, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.
Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.
Medical, Dental, Vision (multiple plans available)
Basic Life (company paid) & Supplemental Life
Short and Long Term Disability (company paid)
Flexible Spending Accounts/Health Savings Accounts
Paid Parental Leave
401(k) with company match
Paid Time Off & Holidays
Tuition/Continuing Education Reimbursement
Life Assistance Program
Pet Care Discounts
Several other health and wellness benefits
We are a rapidly growing, stable company with excellent advancement opportunity. We offer a great benefits package and associate pet health benefits too If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you
We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at Antech Careers )
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