Manager Campaign Measurement - Northbrook, United States - Poppin Jay Inc DBA BC Worldwide

Description

About Blue Chip

We are an independent, full-service, creative marketing agency growing brands through creative commerce. At Blue Chip, we specialize in crafting strategic campaigns to captivate consumers at the critical moment of purchase.

Leveraging a data-driven approach, we design tailored initiatives that seamlessly integrate with retail environments, influencing buying decisions and maximizing brand visibility.

Everyone and everything at Blue Chip is guided by one universal motivation:
to Bring Change. Everything we do is designed to Bring Change through irresistible creative solutions.

Immerse yourself in an unbeatable array of perks at our company, where work-life balance and unparalleled professional development opportunities redefine the employee experience.

Ready to transform your career? Let's Bring Change together

Job Summary

As the Manager, Campaign Analytics, you will play a pivotal role in our Measurement department, focusing on managing team members and ensuring excellence in our analytics and reporting services.

Your primary responsibilities include developing comprehensive measurement frameworks for client programs and effectively analyzing and reporting campaign impacts. In this role, you will also contribute to new business initiatives, offering insights and strategies to improve client programs.

Your expertise will be crucial in guiding the team's efforts and maintaining the high standard of our integrated media campaigns.

You will help create, refine, and iterate on process improvements across all measurement and advanced analytics activities and help to onramp and mentor junior members of the team.

In addition, you will work closely with our integrated media team which includes strategists, planners, biddable media, and content, to support clients by providing key insights into campaign performance.

Essential


Responsibilities:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.

Measurement and Analysis

• Collaborate with senior leaders to shape the agency's approach to measurement, analytics, and ad operations.
• Participate in campaign measurement kickoff meetings alongside strategists, client leadership, and creative teams.
• In collaboration with the VP of Measurement and Advanced Analytics, develop measurement plans and frameworks prior to campaign activation. This includes outlining key performance indicators, goals, and other measures to track performance.
• Work with the VP to identify partners and client collaboration points for analyzing sales impact, brand health, or other measurable business inputs.
• Analyze client campaigns by partnering with digital strategists and client leaders, providing actionable insights on performance and return on investment.
• Monitor client campaign pacing to ensure proper delivery and spending, coordinating with biddable and strategist teams for any necessary adjustments.
• Directly communicate with clients about campaign performance and businesslevel impacts, seeking access to sales data for media program correlations when possible.
• Create data pipelines and custom dashboards in thread to deliver insights.
• Conduct adhoc analysis and reporting as needed.
• Verify impression/view/click totals for accuracy and outline any anomalies or variances, ensuring adherence to guidelines like Invalid Traffic, Geo, Brand Safety, and Viewability.
• Actively participate in both longrange and shortrange strategic planning for existing clients, using historical data to inform recommendations.
• Support the agency's marketing efforts through content development, thought leadership, and speaking opportunities related to measurement.
• Work closely with external measurement partners, including those focusing on sales measurement, instore traffic, and brand equity.
• Serve as a resource for measurement best practices, dashboarding, and visualization, and act as an administrator for thread.
• Collaborate with the Salesforce team to outline product developments, enhance capabilities, and address data quality issues.
• Partner with the VP of Measurement and Advanced Analytics to develop bestinclass processes and technology, supporting Blue Chip's key growth goals.

Industry Knowledge

• Demonstrate expert and polished knowledge of current measurement industry trends and practices
• Ongoing vetting of new vendors, tools, and methodologies
• Build relevant expert knowledge of industry trends and best/next practices through research, oneonone meetings, conferences/webinars, and trade publications
• Ability to influence prospects/teams and clients on industry best practices, and identify/add ideas to pitch discussions; identify/add ideas to in