Director Marketing Communications - Cary, United States - Cornerstone Building Brands

Cornerstone Building Brands Cary, United States

4 weeks ago

Retail

Description

Director of Marketing Communications

Company: Cornerstone Building Brands - Aperture Solutions Division

Location: Cary, NC

About Cornerstone Building Brands - Aperture Solutions: Cornerstone Building Brands is a leading provider of exterior building products. The Aperture Solutions division specializes in innovative building solutions, including windows, doors, and other architectural elements. With a commitment to quality and sustainability, Aperture Solutions is at the forefront of shaping the future of the building products industry.

Job Overview: As the Director of Marketing Communications at Cornerstone Building Brands - Aperture Solutions, you will be a key player in driving the division's brand strategy, product marketing, demand generation, and internal communications. This role requires a strategic thinker with a deep understanding of marketing communications best practices and the ability to lead a dynamic team of marketers. Apertures Solutions is looking to disrupt the windows and doors category with national distribution, superior quality, innovative new products and needs a top-quality marketer to help tell the story.

Responsibilities:

Brand Strategy: Develop and implement comprehensive brand strategies that align with the division's goals and market positioning
Product Marketing: Oversee the creation and execution of impactful product marketing campaigns, ensuring alignment with overall business objectives
Demand Generation: Drive demand generation activities through innovative campaigns, digital marketing, and strategic partnerships
Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy aligned with business goals, utilizing channels such as digital advertising, SEO, SEM, and social media
Campaign Optimization: Continuously monitor and optimize digital campaigns to maximize ROI, focusing on key performance indicators (KPIs) such as conversion rates, click-through rates, and cost per acquisition
Internal Communications: Develop and implement a comprehensive internal communication strategy aligned with the division's objectives and values to enhance employee engagement, morale, and a sense of community within the organization
Team Leadership: Manage and inspire a team of 3 marketers, fostering a collaborative and results-driven culture while growing the team to 5 over the next 18 months
Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Operations, to ensure integrated marketing efforts
Market Research: Stay abreast of industry trends, market dynamics, and competitor activities to inform marketing strategies
Communication Excellence: Ensure best in class communication across all channels, including digital, print, and events

Qualifications

Bachelor's degree in marketing, business, or a related field; MBA is a plus
Proven experience (8+ years) in marketing roles within the building products or B2B2C markets
Strong leadership skills with a track record of successfully managing high-performing teams
In-depth knowledge of marketing communications, brand development, and product marketing best practices
Excellent communication and interpersonal skills
Strategic thinker with the ability to translate business goals into actionable marketing plans
Computer proficiency in MS Office (Word, Excel, PowerPoint)
Excellent communication skills (verbal, written, and presentation)
Marketing experience in the building materials industry is a plus
Ability to work onsite at the Cary, NC office 3 days a week (Tuesday, Wednesday, and Thursday)

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