- Meet lead generation and conversion goals through the effective utilization of digital and omnichannel marketing tactics (email, text, direct mail, digital advertising, variety of media, targeted advertising, and more).
- Perform regular database analysis and segment the vast pool of prospects into target audiences for omnichannel marketing campaigns.
- Consistently collaborate with Inside Sales leadership (Call Center) to ensure inquiries from lead aggregators and affiliates are being managed properly and resulting in target marketing ROI.
- Analyze marketing efforts and use data and deep analytics to find gaps; propose and execute ideas to strengthen our approaches and efforts.
- Utilize third-party consumer data to align marketing targets and tactics to our core audiences.
- Leverage tools like A/B testing to select the optimal strategies, highest-performing campaigns, and overall best practices based on data, facts, and insights.
- Create monthly marketing database lead budgets for review and approval, and design programs to meet or exceed monthly lead acquisition and conversion goals.
- Analyze data (contact rates, etc.) that drive excellence in the areas of call, email, text, and digital and traditional marketing cadences to continuously optimize conversion rates.
- Determine the right approach for content and creative for each market segment/demographic profile by collaborating with the Corporate Marketing Team.
- Attain a strong knowledge of where Improveit fits in each region's marketplace, as well as where Improveit fits in each market by product line.
- Compile and continuously update competitor marketing information and tactics, and leverage that to our advantage to improve the effectiveness of our efforts.
- Set omnichannel marketing KPIs and utilize data and analytics to fuel the best marketing decisions.
- Bachelor's Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or a related field, MBA considered a plus
- Minimum of 5 years of experience with B2C digital marketing, email marketing, SMS/text marketing, lead generation, lead conversions, and omnichannel marketing strategies and tactics, being a firsthand owner of programs, processes, and results.
- Marketing or lead generation experience in home improvement, home services, or related industries, highly desired
- Ability to assist with setting strategic direction, as well as being heavily involved with implementation, testing, and continuous optimization
- Exceptional analytical acumen
- Entrepreneurial drive and can-do attitude
- Strong ability to forecast, see trends, and act
- Background in data-driven decision making
- Background in Conversion Rate Optimization (CRO), a plus
- Experience with Salesforce Marketing Cloud, HubSpot, or similar marketing automation system, strongly preferred
- Extremely tech-savvy and able to learn new software programs for use in decision-making.
- Highly Competitive Compensation + Lucrative Bonus Opportunity
- Medical and Dental Insurance Options
- 401k Retirement Savings Plan
- Paid Vacation and Personal Days
- Upbeat, Positive Work Environment
- Career Advancement Options
- Contests and Fun Culture Initiatives
- Beautiful Offices
- Fast-paced, Growth-Oriented Workplace
- Advanced Technology Tools
- Focus on Work-Life Balance
- Strong Commitment to Marketing Excellence Across the Organization
- Stability of a 35-year-old Company with the fuel of a rocket ship
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Marketing Manager, Omnichannel Engagement - Columbus, United States - Improveit Home Remodeling
Description
THIS IS AN ON-SITE ROLE, BASED IN OUR COLUMBUS, OHIO HEADQUARTERSAs the Marketing Manager of Omnichannel Engagement, you're extremely passionate about both digital and traditional marketing (offline and online tactics), lead generation, lead acquisition, and lead conversions. You've developed and executed omnichannel marketing campaigns and are comfortable collaborating with internal design and content creation teams.
The ideal candidate loves nothing more than digging into databases and buyer journeys, creating lead funnels and nurture tracks utilizing buyer personas, and using demographic and psychographic information to optimize your results. You embrace technology and want the newest marketing automation and conversion hacks to get you more and better results. You get into the weeds and treat prospects and the marketing funnel like it's inside your own Company.
If you're looking for a place where you'll be able to have a huge positive impact, help us grow to even greater heights, and have ownership over a critically important area of our highly successful business, read on
Core Areas of Marketing Ownership:
What We Offer:
Serving the needs of homeowners since 1989, Improveit Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington, and Southern Indiana. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers' Choice Awards Winners, we've completed over 60,000 jobs with about one in four of those being for a repeat customer.
We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, "Improveit" is more than a name - it's an attitude that governs all that we do for our staff, our customers, and our communities.
We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence. If working for an organization that is driven to be the best and understands that it takes a stellar mix of people, processes, and technology to be a leader, this could be the home for you. If the idea of helping our organization grow through marketing excellence and helping an incredible Company reach even greater heights sounds like music to your ears, we invite you to apply today.
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