- Customercentric market strategy: Develop and execute a robust gotomarket strategy for Lead Generation Ads, aimed at increasing product adoption, user satisfaction, and market penetration.
- Indepth customer interviews: Conduct interviews with customers to understand their needs, challenges, and preferences. Translate these insights into actionable strategies that align with our product development.
- Datadriven decision making: Utilize both quantitative and qualitative data to gain a deep understanding of market trends, customer usage patterns, and the overall adoption process. Employ this data to inform and enhance gotomarket strategies.
- Collaboration: Work closely with product development, sales, and customer success teams to ensure a unified approach in gotomarket plans and customer engagement strategies.
- Market research: Study market trends, customer needs, and competitor strategies to position our products effectively and innovatively in the market.
- Professional experience in product marketing, product development or related fields. Experience in advertising a major plus. Experience with SMB segment a plus.
- Demonstrated ability to take extreme ownership of projects. Show resilience, don't take 'no' for an answer. Work well with ambiguity.
- Strong written and verbal communication skills and the ability to influence others without authority.
- Strong expertise in data analytics tools like SQL. Ability to draw actionable insights independently.
- Customer-Centric and empathetic.
- Can work with global teams across different time zones.
- Be curious.
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Product Marketing Manager, SMB Lead Ads Product - New York, United States - Tik Tok
Description
ResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.
Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.
About the Role
As part of the Monetization Product, the SMB Vertical Product team is focused on helping to build products that enable small to medium-sized advertisers on TikTok's ad platform.
We're seeking an experienced Product Marketing Manager, responsible for driving adoption of Lead Generation Ads.Responsibilities
Minimum Qualifications:
Preferred Qualifications:
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.
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