- Architect current customer and emerging intercultural audience strategy across cross functional teams & channels to deliver a unified approach
- Define audience potential and segments to project business opportunities and outcomes
- Develop governance for audience creation, activation, and measurement
- Build key audience segments with audience profiles and insights
- Partner with global stakeholders to ensure creative is translated effectively for the US market
- Create clear, concise operational briefings around audience and campaigns
- Identify growth opportunities using data to uncover trends or consumer insights that can drive the business and marketing innovation
- Monitor business trends and competitive intelligence for strategic marketing business planning discussions
- Identify, implement, and ensure inclusivity as well as DE&I best practices across audience strategies and outputs
- Serve as the primary architect for cross-functional agency management, collaboration and a holistic briefing approach
- Partner and lead the design, development, execution and synthesis of quantitative and qualitative audience and brand marketing research initiatives
- Partner with cross-functional teams on creation of dashboards and reports
- Translate business objectives and requirements to brand marketing KPIs
- Translate marketing brand health performance into actionable strategic recommendations
- Lead Ad Tracking and Brand Equity tracking through Kantar in coordination with strategic AoR
- Own quarterly and annual impact and KPI review with performance insights to inform strategic recommendations and pivots against business objectives, and test & learn agenda
- Analyze competitive and cultural data to ensure Audi is positioned as a thought leader in premium automotive and innovation
- Demonstrate strong data analysis and modeling skills to distill and identify opportunities
- Innovate and iterate current research approaches to add value and incremental capabilities
- Lead annual and quarterly brief-in presentations with internal and external partners
- Organize and lead partners to enable plans; generate key learnings and develop work that drives the business and delivers on brand goals
- Support annual and quarterly marketing planning meetings for stakeholders to be informed about the audience and marketing plan updates
- Support development of new processes, systems and materials to ensure effective marketing cross-functional alignment and planning
- 10+ years professional experience
- 5+ years intercultural/multicultural research,
- 5+ audience development
- Bachelor's Degree
- N/A
- Entrepreneurial spirit
- Passion for people, business and innovation
- Creative and strategic thinker
- Ability to manage and execute multiple programs and ideas
- Highly developed communication skills - interpersonal, presentation and written
- Authentic collaborative behavior and thinking
- Ability to navigate complexity and balance the interests of numerous stakeholders
- Ability to analyze and synthesize data and insights from various sources
- Problem solver, solutions driver
- Resource and project management
- Flexibility, adaptability and resilience
- Demonstrates a strong skillset in presenting hypotheses, conclusions and recommendations to stakeholders across the business with clarity
- Responsible for leading teams
- Brand management experience and ability to drive campaign positioning
- Ability to pro-actively collect and organize data and arrive at insights, opportunities and threats
- Skilled in data analysis and storytelling
- Experience developing audience strategies including research, segmentation and insights for multicultural/intercultural audience
- Solid understanding of DE&I principles, including landscape, effective communications strategies, conscious and unconscious bias
- Expert ability to create clear, concise campaign communications materials
- Experience with campaign tracking and KPI-setting
- Experience working in-house or at an advertising agency in a strategic role
- Domestic & international travel may be required estimated up to 20%
-
Marketing & Audience Strategy Manager
19 hours ago
Volkswagen of America Herndon, United StatesRole Summary · : It's a time of massive transformation for the automotive industry and Audi is leading the way. From product, technology and design innovation to new customer-centric and digital-first experiences, we are living progress and reimaging opportunities to thrill and ...
-
The Washington Post Washington, United StatesJob Description · The Washington Post Opinions section is seeking a social media and audience strategy editor to help run its social media accounts and make our columns, editorials, guest opinions, cartoons and more shine on our site and reach new audiences. · As a member of Opin ...
-
Audience Strategy Manager
3 weeks ago
AARP Washington D.C., United States Full timeOverview · AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million A ...
-
Strategy Director, Audience Insights
3 weeks ago
Blue State Washington, United StatesWhat to know · We're looking for a Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development. You'll uncover rich audience insights, develop frameworks, and craft strategies that ...
-
The Washington Post Washington D.C., United States Full timeJob Description · The Washington Post Opinions section is seeking a social media and audience strategy editor to help run its social media accounts and make our columns, editorials, guest opinions, cartoons and more shine on our site and reach new audiences. · As a member of Opin ...
-
Fors Marsh Group Arlington, United StatesWHO WE ARE: At Fors Marsh, we take on issues that matter. We are a team of researchers, advisors, and communicators working together to shape the systems that shape people's lives. We look at human behavior from all angles to design targeted solutions that influence decision-maki ...
-
Digital Marketing Strategist
2 weeks ago
VSI Reston, United StatesAs a Digital Marketing Strategist, you will collaborate with a team to elevate brand visibility, drive lead generation, and facilitate acquisition endeavors in a fast-paced, full-cycle marketing environment. As part of our collaborative marketing team, you'll play a pivotal role ...
-
Scientist Sme
1 week ago
Noblis Reston, United States**Responsibilities**: · The responsibilities of the team member may include: · - Researching and providing guidance on leading-edge technologies, particularly as they relate to CBRNE, · - Evaluating the feasibility of technical approaches to problems, · - Reviewing CBRNE-related ...
-
Product Marketing Manager
1 week ago
Actfore Reston, United StatesLocated just a few miles outside of D.C., Actfore is a data mining and forensics company that operates globally. With over 1,000 engagements delivered and with tools that are language agnostic, Actfore can meet your data mining needs across the globe with speed and accuracy. · We ...
-
Social Media/videography Specialist
2 weeks ago
Collective Investment Group Fairfax, United States**About Us**: Collective Investment Group is a small business in Fairfax, VA. We are professional, agile and innovative. · Our work environment includes: · - Modern office setting · - Food provided · - Modern office setting · - Growth opportunities · We're seeking a skilled and c ...
-
Bechtel Reston, United States**Requisition ID: 276015** · - ** Relocation Authorized: None**: · - ** Telework Type: Part-Time Telework**: · - ** Work Location: Reston, VA** · Since 1898, we have helped customers complete more than 25,000 projects in 160 countries on all seven continents that have created job ...
-
Remote Project Manager
2 weeks ago
FedWriters Fairfax, United States**Job Title: Project Manager** · **Job Summary**: · This position is in support of the Presidio Trust Department of Public Safety. This role involves overseeing the establishment and modernization of policies and managing multiple projects involving research, analysis, and implem ...
-
Director of Development and Communications
1 week ago
FACETS Fairfax, United States**POSITION**:Director of Development and Communications · **REPORTS TO**: Executive Director · **CATEGORY**:Regular/Full-Time/Exempt · **LOCATION**:In-Person/Fairfax, Virginia · **Position Summary**: · **About the Organization**: · FACETS is a non-profit organization that opens d ...
-
Education Consultant On Call
1 week ago
ICF Reston, United StatesKey Responsibilities: · The Education Consultant is responsible for developing and maintaining strong, collegial relationships with ICF TA teams and with clients, which may include state education agency (SEA) and local education agency (LEA) staff, school personnel, and others, ...
-
US Geological Survey Reston, United States**Duties**: · The **Associate Director for Communications and Publishing** leads the Office of Communications and Publishing at the **U.S. Geological Survey (USGS)** in the Department of the Interior. The position reports to the Deputy Director for Administration and Policy. The ...
-
Proposal Writer
1 week ago
ICF Reston, United StatesICF's Disaster Management Division is seeking a Proposal Writer who is genuinely passionate about writing persuasive proposal content for state and local government audiences. This position is 100% Remote in the United States. · We are looking for an enthusiastic, experienced, an ...
-
Lead Housing Counseling Specialist
1 week ago
ICF Reston, United StatesLEAD HOUSING COUNSELING SPECIALIST · - Diversity & Inclusion_ · - , is simply who we are and what we do._ · Lead Housing Counseling Specialist - Housing & Community Development · We are open to supporting 100% remote work anywhere within the US. · What you'll be doing: · - Work w ...
-
Statistical and Data Specialist Ii
3 weeks ago
Fairfax County Government Fairfax, United States**Salary** · - $69, $115,540.88 Annually**Location** · - FAIRFAX (EJ27), VA**Job Type** · - FT Salary W BN**Job Number** · **Department** · - Family Services**Opening Date** · - 05/11/2024**Closing Date** · - 5/24/2024 11:59 PM Eastern**Pay Grade** · - S25**Posting Type** · - Ope ...
-
Social Media Strategist
3 weeks ago
Techsur Solutions LLC Herndon, United States**Job Title**:Social Media Strategist · **Location: Fully Remote** · **Salary: 1099/w2** · **Clearance**:Not Required** · **Position Description** · **Responsibilities**: · - ** Develop and Implement Social Media Strategy**: · - Lead the development and execution of comprehensive ...
-
Software Developer
1 week ago
Legion Consulting Solutions Herndon, United States**Target Salary**:$100,000 · **Security Requirements**:TS/SCI/FS Poly · **Location**:Herndon, VA · **Certifications**:None · - Support an emerging project as part of a team. The current technical team provides software design, development, operations, and maintenance on myriad sy ...
Mgr, Audience Strategy - Reston, United States - VW Credit
Description
"Vorsprung durch Technik" or, "Progress through Technology" is our company ethos and is the core belief that drives the development of every Audi vehicle. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. And it reminds us to challenge ourselves, rewrite the rules from time to time and always fuel our pioneering spirit. The spirit that sets us apart on the racetrack and the open road. In our relentless pursuit to become the number one premium car brand in America, we need employees who share in this spirit of challenging the status quo in everything that we do.
Role Summary:
It's a time of massive transformation for the automotive industry and Audi is leading the way. From product, technology and design innovation to new customer-centric and digital-first experiences, we are living progress and reimaging opportunities to thrill and ignite the next generation of premium consumers through the Audi brand.
This role is focused on defining and activating brand marketing strategies that will drive growth for Audi into the future. The ideal candidate will be a strategy expert, with experience in intercultural and current premium and emerging consumers. They will be responsible for using key insights to inform customer-centric marketing strategies to unlock the brand across integrated initiatives. This person must be a seasoned strategist with cultural curiosity and a laser focus on the data and a passion for the customer.
Role Responsibilities:
Strategy 75%
Years of Experience:
#LI-MN1
#LI-Hybrid