Head of Marketing Acquisition - Gurnee, United States - Biolife Plasma Services

Description

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Job Description

About BioLife Plasma Services

Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases.

While you focus on our donors, we'll support you.

We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy .

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

Accountabilities
Grow awareness of BioLife and of plasma donation overall and create consumer advocacy, inspiring plasma donation evangelism
Develop and execute comprehensive donor acquisition strategies aligned with business objectives, leveraging a mix of traditional media, social media, and digital tactics to drive measurable results
Drive plasma donation center performance through center segmentation, re-segmentation, and counter strike activities and strategies
Explore and implement innovative marketing tactics to maximize donor acquisition and volume growth
Lead the identification and prioritization of target donor segments, conducting thorough market research and analysis to understand donor behaviors, preferences, and trends, thereby informing strategic decision-making
Continuously monitor, analyze, and optimize campaign performance and ROI across various channels, utilizing data-driven insights and A/B testing methodologies to refine tactics, enhance targeting, and improve campaign effectiveness
Establish and maintain key performance indicators (KPIs) and reporting mechanisms to track progress towards acquisition goals, regularly communicating insights and recommendations to senior management to inform strategic decision-making and resource allocation
Lead and mentor a high-performing marketing team, providing guidance on campaign execution across various channels
Collaborate cross-functionally with customer experience, customer service, operations, technology, and forecasting teams to ensure marketing efforts support business growth
Manage key agency relationships and ensure efficiency and effectiveness across marketing spend
Dimensions & Aspects

Lead the development and execution of integrated marketing campaigns across various channels, including traditional and digital media, social media, and out-of-home/experiential marketing
Ensure that messaging, creative assets, and donor segmentation align with acquisition objectives and brand guidelines
Conduct regular performance reviews of ongoing marketing campaigns across various channels to assess their effectiveness and identify areas for improvement
Monitor social media channels and engage with followers to foster community engagement, respond to inquiries, and address customer feedback promptly, maintaining a positive brand image and driving brand advocacy
Analyze website traffic and user behavior data using tools such as Google Analytics or similar platforms to identify opportunities for optimization, such as improving site speed, enhancing user experience, or refining keyword targeting for SEO
Coordinate with internal stakeholders and external partners, such as advertising agencies or media vendors, to negotiate contracts, manage budgets, and ensure timely delivery of campaign assets and materials
Lead brainstorming sessions and strategy meetings with the marketing team to generate new ideas, test hypotheses, and explore innovative approaches to donor acquisition
Provide guidance and support to team members, offering feedback on their work, troubleshooting issues, and facilitating professional development opportunities to enhance their skills and knowledge
Prepare and present regular reports on key performance metrics, campaign results, and actionable insights to senior management, demonstrating the impact of acquisition efforts on business objectives and informing strategic decision-making
Continuously monitor and optimize advertising budgets and spending allocations across channels to maximize ROI, reallocating resources as needed based on performance data and shifting market dynamics
Key Skills, Abilities, and Competencies

Proven ability to collaborate, establish trust and demonstrate a high level of humility, integrity and discretion
Significant experience working with and/or leading cross-functional and global teams
Ability to build strong relationships and interact with all levels within the organization, including top leadership
Demonstrated executive presence and experience managing high-touch relationships and highly sensitive business matters involving strategy and planning
Strong organization skills, ability to influence and negotiate competing priorities with success
Strong interpersonal skills reflecting cultural awareness and sensitivities, unique ability to manage group/team dynamics, and conflict resolution
Polished communications and presentation skills, including written and oral communication of executive level information and recommendations; global and cross-functional communications
Strong analytical and decision-making ability, including ability to synthesize complex and diverse inputs to a problem, and recommend solutions/ preferred options
Able to challenge project assumptions in order to resolve conflicts, optimize schedule, costs and quality and ensure alignment of asset goals and objectives
Fluency (spoken and written) in English
Living our leadership behaviors is a basic expectation for Takeda leaders that include:

Focusing on few priorities
Inspiring and enabling people
Elevating the capabilities of our organization
Demonstrating strategic enterprise thinking
Fairness
Integrity
Honesty
Perseverance
Putting the Patient at the Center
Building Trust with Society
Reinforcing our Reputation
Developing the Business
Effective Coaching and Counseling Skills
Complexity and Problem Solving

Routinely requires high level of problem-solving capability and business acumen

Ability to balance competing priorities:
quickly and objectively drives the team towards a path which maximizes value
This role requires the incumbent to rationalize both strategically and tactically, and be able to present clear recommendations and risks to senior leaders and key stakeholders
Internal and External Contacts

Job is accountable to BioLife Head of Marketing.

Primary interaction will be with BioLife Marketing, Operations, functional heads, and other BioLife team members within headquarters and plasma centers.

Education and Experience Requirements

Bachelor's degree in marketing, business, or a related field; a Master's degree or MBA may be preferred, particularly if it includes coursework or specialization in digital marketing, media management, or related disciplines
Proven track record of at least 12-15 years in media, marketing strategy, or related roles
Ideal candidate should possess a combination of hands-on experience, strategic vision, and deep expertise in media planning and execution, along with a solid educational foundation to support their leadership role in driving customer acquisition initiatives effectively
Strong analytical skills and proficiency in data analysis tools and techniques; hands-on experience with marketing attribution and channel performance analysis
Strong leadership skills, with experience leading and developing high-performing teams on leading global brands
Excellent analytical and problem-solving abilities, with a strategic mindset and ability to translate consumer insights and data into actionable marketing strategies
Strong business acumen and financial understanding to assess marketing ROI and optimize resource allocation
Effective communication and collaboration skills to work cross-functionally and build relationships with internal stakeholders and external partners.
Proven ability to identify emerging trends and market and competitive opportunities, translating them into effective acquisition strategies
Entrepreneurial mindset with a passion for driving innovation, exploring new marketing approaches, and capitalizing on market disruptions
Expert in Microsoft applications (i.e., PowerPoint, PowerBI, Excel, Word, SharePoint, Outlook, Teams, etc.)
Other Job Requirements

Est. 15% travel (may include global travel) to effectively interact with team members at offsite meeting locations, collection centers, labs and manufacturing facilities
Est 15% of role may require working during non-traditional hours
BioLife Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career.

W e are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:
Bannockburn, IL
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