- Creative Responsibilities:
- Support strategic Advancement goals by developing and leading integrated marketing and communication strategies across multiple channels, including social media, video, campaigns, and special projects.
- Collaborate with stakeholders to ensure all communications enhance brand recognition and align with target audiences, maintaining consistency with brand strategy, messaging, and design.
- Utilize analytics to drive content decisions, measure the success of marketing initiatives, and inform strategic data driven decision making.
- Leadership Responsibilities:
- Develop best practices, assessing current resources, identifying needs, and recommending changes.
- Supervise the MarCom's team, fostering innovation, collaboration, and transparency, while providing guidance and support for professional development.
- Identify growth opportunities across all media channels, integrating and leveraging personalization and Artificial Intelligence to maximize the audience reach, enhance the user experiences, and drive growth.
- Operational Responsibilities:
- Ensure the scope of the project work is defined properly and deliverables are met on time, even in extremely tight deadline situations.
- Source, hire, and manage freelance vendors, ensuring the delivery of high-quality materials.
- Collaborate with all Advancement departments to ensure marketing and communications strategies align with the program plans and goals set by fundraising and constituent experience directors.
- Other duties as assigned.
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Director of Marketing and Communications - Stony Brook, United States - Stony Brook Medicine
Description
Required Qualifications (as evidenced by an attached resume):Bachelor's degree (foreign equivalent or higher). Five (5) years of full-time experience in communications, marketing, media, advertising, public relations, or related experience in a similar field. Management and/or supervisory experience.Preferred Qualifications:Experience with developing and executing social media plans. Proficient with Adobe Creative Suite applications (Photoshop, InDesign, Illustrator). Proficiency with content management systems (OmniUpdate, WordPress, Blackbaud Net Community).
Brief Description of Duties:The Director of Marketing and Communications is a multi-functional role that spans two key areas: creative and leadership. The Director will continually ideate, lead and refine marketing and communications strategies to maximize impact. With a strong commitment to leadership and mentorship, the incumbent will lead a team to develop and implement integrated marketing and communications plans, ensuring alignment with the university's core values, mission, and strategic priorities, while maintaining Advancement's brand identity and fostering collaboration and consistency across all departments. This role will collaborate with Advancement stakeholders to ensure the addition of content about philanthropic beneficiaries, Stony Brook University's donor impact, and encouraging community engagement. They will ensure their team develops themes, messages, and materials to advance the department's priorities and initiatives.
For this position, we are unable to sponsor candidates for work visas.
Resume/CV and cover letter should be included with the online application.
Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at or visit OEA.
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The starting salary range (or hiring range) to be offered for this position is noted below, it represents SBU's good faith and reasonable estimate of the range of possible compensation at the time of posting.
