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    Marketing & Visual Merchandising Coordinator - Columbus, United States - La Senza

    La Senza
    La Senza Columbus, United States

    3 weeks ago

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    Description


    This newly created dual role combines the responsibilities of Marketing and Visual Presentation coordination. You will be a key contributor in ensuring the implementation and adaptation of both brand visual merchandising presentations and coordination of marketing strategies. Functioning as a bridge between the home office and field organization, you'll be responsible for evolving both visual merchandising and marketing tactics to achieve business results and enable successful execution.

    Principle Responsibilities:
    • Maintain the Brand floorset Calendar of activities.
    • Creates monthly Visual Brand Directives for stores to effectively execute each floorset, including adaptations for different store architectures.
      • Collaborates with field on adaptation & troubleshooting.
      • Collaboration with cross functional partners for assortment deliveries, allocation quantities, set dates, floorset hours, etc.
    • Collaborates with Production for floorset needs: existing or new signage needs for brand or promotions
    • Functions as liaison between home office and field organization for all store marketing and vm related topics.
    • Mall Marketing - liaison with mall administrations and/or store teams for local activations/events.
    • Participates and contributes in monthly virtual visits with store teams. Gather, compile, determine actions and communicate all learning from store visits.
    • Constantly looking for new ways to increase productivity and efficiency of store communications and tools.
    • Generates new ideas to drive traffic and conversion through marketing or visual presentation updates.
    Qualifications:
    • 3-5 years marketing and/or visual merchandising experience
    • Proven track record in execution of strategic Visual plans
    • Strong visual and communication skills
    • Strong interpersonal communication skills
    • Computer skills: MS Office Suite, Adobe PhotoShop, Adobe In Design, and Adobe Illustrator preferred
    • Ability to work in a fast-paced environment.
    • Ability to problem-solve and be action oriented.
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