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    124635-Marketing Specialist-Sports - Burbank, United States - DJI

    DJI
    DJI Burbank, United States

    1 month ago

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    Description

    As part of our North America Marketing team, the Influencer Marketing Specialist will be in charge of the DJI action camera product line growth. You will be in charge of finding marketing opportunities to collaborate with athletes and influential content creators involved in outdoor activities. You will need to possess a strong understanding of sports marketing, a proven ability to manage and cultivate relationships with external partners, and ideally have experience with action camera products.

    Responsibilities:

    1. Collaborating with marketing manager to develop influencer marketing strategies and implement the campaigns;

    2.Identify the best external partners (mainly social media influencers, athletes, and content creators involved in outdoor activities) according to different marketing needs, negotiate and manage contractual commitments, implement an effective measurement to assess achievement of goals, build and maintain proactive and positive relationship with external partners;

    3.Activate partners to contribute to DJI's product launch campaigns and content creation projects, speak at DJI events, beta test and provide feedback on new products;

    4.Manage video and photo content delivered by partners from sourcing to approval to publishing to storing within DJI's content library;

    5.Coordinate with cross functional teams and brand partners to distribute DJI content and increase impact;

    6.Research relevant industry experts, competitors, target audiences, and users in North America;

    Requirements:


    • Bachelor's Degree in Business, Sports Marketing, or a related field, or a combination of relevant education, experience, and training


    • 3+ years combined marketing, advertising, sports marketing, retail, sales, and product experience with a high-profile, global brand organization


    • Ability to manage and build relationships with DJI's existing and prospective partners (influencers and content creators);


    • Excellent interpersonal, communication and negotiation skills; Strong analytical skills, high business acumen, and self-driven;


    • Successful candidates will demonstrate a high degree of tenacity; Preferred:


    • Experienced in influencer sponsorships, cross-team coordination and/or project management


    • Passionate about sports/outdoor activities/videography/photography/ camera industry;


    • Profound knowledge of North American social media and creative landscape

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