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Marketing Automation Specialist - Agoura Hills, United States - Joni and Friends
Description
Under the supervision of the Email Marketing and Automation Manager, support the overall objectives of Joni and Friends' Marketing department.
Duties
Email Marketing Automation
Collaborate with Marketing team to optimize Marketing Cloud's automation tools for various marketing channels and campaigns
Execute CRM strategies and marketing automation including customer journeys and ongoing engagement
Complete production and deployment for automated email campaign set-up, scheduling, testing, tagging, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns inside Marketing Cloud
Build and deploy recurring email publications as required, including Daily Devotional, Prayer Group, and Bible Reading Group email
Manage and monitor email campaign performance including deployment timing, data needs, integration, analysis, reporting, and results
Optimize email KPIs including inbox deliverability, data feeds, and mobile metrics; cultivate growth by finetuning segment lists based on behaviors
Troubleshoot email deliverability issues and manage opt-out requests
Collaborate across the organization to understand marketing needs
Work with Marketing and other departments on the development of Salesforce, Classy, and Asana integrations
Maintain documentation of processes, streamlining to improve efficiencies
Donation Pages
Create and update donation pages as required for ministry initiatives and campaigns; implement source codes for attribution
Work alongside Development and Marketing to track donations, analyze website behavior, and improve donor user experience
Event Registration and Fundraising
Manage ticketed event registration, autoresponder emails, and fundraising activity within Classy and Salesforce CRM
Collaborate with Global Operations, Development, and Accounting to ensure accurate fund codes are attached to events/donation forms and mapped appropriately
Run registration activity and post-event summary reports and provide troubleshooting solutions for the platforms
Resolve related support ticket
SMS Marketing
Develop and manage process to collect SMS opt-ins from constituents
Develop SMS strategies for donor and volunteer engagement including the segmentation strategy, sequencing, and dynamic content
Create standard operating procedures for SMS marketing
Data Analysis
Report weekly insights to management for constituent engagement, journeys, and testing
Analyze email, donation page, and SMS metrics to evaluate success; provide data-driven recommendations to refine journeys that convert leads into constituents
Industry Knowledge and Advancements
Stay current on industry trends related to marketing automation and innovation; maintain expert status on Marketing Cloud
Recommend new tools to enhance cultivation, engagement, and customization
Other duties and projects as assigned by supervisor to support department and organizational needs
Qualifications
Must possess a vibrant personal relationship with Jesus Christ and agree with the Joni and Friends statement of faith
Desire to serve in a growing and dynamic Christian service ministry
Strong ability to create, execute, and manage successful marketing campaigns and constituent journeys
Proven experience with marketing automation, data analysis, and SMS marketing
3+ years of experience with Salesforce and Marketing Cloud
Excellent interpersonal skills; professional ability to communicate clearly in written and verbal forms across all levels of management
Ability to travel to Joni and Friends headquarters quarterly
Proficiency in Asana, Classy, SMS platforms, basic HTML, and CSS preferred
Certification(s) in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist) preferred
Strong general computer skills are necessary along with a competent, working knowledge of Windows, Microsoft Excel, Microsoft Word, Microsoft Outlook and the Internet
Understanding of Christian ministry and specifically Joni and Friends is desirable
The compensation for this position is based on a national benchmark of $66,560 - $72,000, and may vary based on the location of the employee, as it can be a remote position.
Prior to applying for any position with Joni and Friends, all applicants must review ourStatement of Faith
and Mission Statement (below).
MINISTRY LIFE:
Joni and Friends desire is to glorify God in the way we conduct ourselves, and in the work we do.
Employment at Joni and Friends is not just a job but a calling from God to serve and share the gospel with people living with disabilities.
We desire to see the local church become a place of belonging for every family living with disabilities. We want every employee to excel in their walk with Christ and at their job.We purposely create a ministry-wide prayer life environment and offer leadership, and general training to help employees "Lead like Jesus*" and perform their work with excellence.
CHRISTIAN DISABILITY MINISTRY ENGAGEMENT:
Every employee at Joni and Friends, regardless of their specific role is expected to grow and develop as a Christian Disability Ministry Leader (CDML).
This implies a continuous journey of learning and involvement, where employees engage not only in Joni and Friends' programs but also extend their ministry efforts to their local Christ-honoring churches.
This core competency includes:
Active Participation
– Actively participate in ministry, both within the organization and their local Christ-honoring churches (if possible and to what degree they are able), advocating for participation of people with disabilities
Continuous Growth
– Besides Lead Like Jesus and Beyond Suffering trainings, continue to develop in the realm of disability ministry
Culture of Belonging Approach
– Encourage a culture of belonging ensuring that the needs of the disability community are addressed with grace and understanding
Integration of Faith and Work
– Ensure that Christian values are a driving force in all aspects of work
Below outlines the Biblical Commission, Vision, Mission, and Values of Joni and Friends which employees are required to believe and uphold.
BIBLICAL COM
MISSION:
"Go out quickly in the streets and alleys of the town and bring in the poor, the crippled, the blind and the out to the roads and country lanes and compel them to come in, so that my house will be full." Luke 14:21-23 (NIV)
VISION:
"A world where every person with a disability finds hope, dignity, and their place in the body of Christ."
MISSION:
"To glorify God as we communicate the Gospel and mobilize the global church to evangelize, disciple and serve people living with disability."
VALUES:
Honor God in everything we do
Build relationships based on trust and respect
Maintain integrity and excellence in programs and services
Practice responsible stewardship
