Marketing Automation Specialist - Santa Monica, United States - Kixie

Description

Job Description

Job Description

About the role
We are seeking a Marketing Automation / CRM Specialist to join our dynamic marketing team.

In this role, you will be responsible for managing and optimizing our marketing automation platform and CRM system to drive effective marketing campaigns and automate processes.

You will collaborate closely with the marketing, sales, and operations teams to ensure seamless integration of systems, efficient lead generation and management, and accurate reporting and tracking.

Responsibilities

Manage and maintain our marketing automation platform and CRM (HubSpot) including database cleanliness, segmentation, and data integration
Create and execute automated marketing campaigns, including email marketing, lead nurturing, and lead scoring
Implement tracking and tagging mechanisms to measure campaign performance and user behavior on our website and landing pages
Work with the marketing team to develop and optimize user journeys and lead flows
Collaborate with cross-functional teams to ensure seamless data flow, lead handoff, and integration between marketing, sales, and operations systems
Monitor and analyze campaign performance, lead behavior, and pipeline data to identify areas for optimization and improvement
Stay up-to-date with the latest trends and best practices in marketing automation and CRM systems
Requirements
2+ years of experience in marketing automation or CRM management, preferably in a B2B SaaS environment
Proficiency in marketing automation platforms such as HubSpot
Experience with CRM systems such as HubSpot
Strong understanding of marketing automation best practices, including lead nurturing, scoring, and segmentation
Knowledge of HTML and CSS for email template design and customization
Ability to analyze data and extract insights from marketing campaigns and user behavior
Familiarity with lead generation and lead management processes
Excellent organizational and project management skills
Attention to detail and ability to manage multiple tasks and priorities
Strong communication and collaboration skills

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