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Saint-Brieuc

    Marketing Manager - Falls Church, United States - My Psychiatrist

    My Psychiatrist
    My Psychiatrist Falls Church, United States

    2 weeks ago

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    Description

    JOB DESCRIPTION
    My Psychiatrist is a well-established multi-disciplinary outpatient mental health group practice. We are seeking a Full-Time marketing manager.


    RESPONSIBILITIES
    Develop and execute a comprehensive marketing plan that includes traditional and digital marketing strategies

    Focus on B2B marketing by establishing and maintaining relationships with local healthcare clinics, other medical professionals and hospitals to increase referrals to our practice

    Identify business acquisition opportunities from marketing connections, engage such business owners and develop proposals for acquisition

    Create engaging and informative online content, including blog posts, social media updates, and newsletters, to promote our services and educate potential patients

    Design and produce marketing materials such as brochures, flyers, and advertisements

    Plan and execute marketing campaigns to drive patient growth and retention

    Track and analyze the effectiveness of marketing efforts and adjust strategies as needed to maximize results

    Collaborate with other departments to ensure brand consistency across all communications

    Develop and execute in-person marketing campaigns, such as events, seminars, and conferences, to promote our services and build relationships with potential patients and healthcare professionals

    Attend industry conferences and events to network with other healthcare professionals and promote our practice

    Build and maintain relationships with local schools and universities to provide educational resources and potentially recruit staff members

    Collaborate with our clinical staff to identify opportunities for outreach and education in the community, such as speaking engagements or workshops

    Stay up to date on industry trends and best practices to ensure our marketing efforts are innovative and effective


    QUALIFICATIONS
    Bachelor's degree in marketing, communications, or business preferred

    Minimum of 2-5 years of experience in marketing, preferably in healthcare or a related field

    Strong communication and interpersonal skills, with the ability to establish and maintain relationships with healthcare professionals and patients

    Excellent writing skills with experience creating content for various channels and platforms

    Proven ability to develop and execute successful marketing campaigns

    Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and email marketing software

    Strong project management skills and ability to prioritize tasks and meet deadlines


    BENEFITS
    Full-time salaried position with highly competitive pay

    Paid time off, paid holidays, paid bereavement leave

    Health, Dental and Vision insurance

    Employer paid Long Term, Short Term Disability and Life Insurance

    401k with 100% employer matching

    Position Requirements

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