Vice President, Business Marketing - Atlanta - Purchasing Power

    Purchasing Power
    Purchasing Power Atlanta

    1 week ago

    Description
    Work at Purchasing Power
    Position: Vice President, Business Marketing
    Location: Atlanta/Hybrid work model
    Who Are We: Purchasing Power )
    We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.
    The Opportunity: The Vice President of Business Marketing will lead B2B and client marketing strategy, operations, and execution to drive and support the company's growth. This senior leader will oversee all aspects of marketing for driving new client acquisition and client supported initiatives to build awareness and partner engagement efforts.
    The role will manage a dynamic marketing team focused on client acquisition and retention, and partner engagement. This role requires a strategic marketer with strong execution capabilities, proven team leadership, and a data-driven approach to marketing. The VP will lead a high-performing team in the development of impactful messaging and communications, and partner closely with sales, account management, and sales enablement teams to ensure alignment and measurable impact.
    What You Will Do:
    Marketing Strategy & Execution
    • Develop and execute an integrated B2B and client marketing strategy aligned to company growth objectives
    • Lead campaigns to drive brand awareness, market presence, and qualified lead generation for Purchasing Power
    • Oversee development of marketing messaging and positioning to influence prospects, clients, and partners
    • Ensure consistency of B2B brand voice and messaging across all marketing touchpoints
    • Leverage data and analytics to monitor campaign performance, optimize marketing spend, and inform future strategies
    Client & Partner Marketing
    • Drive strategies that support clients' efforts to engage employees and maximize program adoption
    • Develop campaigns, collateral, toolkits, and resources for clients to communicate program value internally
    • Partner with client-facing teams to design co-branded campaigns, content, and engagement strategies
    • Oversee planning and execution of client and partner events, conferences, and experiences
    Team Leadership & Development
    • Lead, mentor, and develop a diverse marketing team across multiple functions, fostering collaboration and professional growth
    • Build organizational capability in areas including B2B demand generation, client marketing, marketing operations, and events
    • Create a culture of accountability, innovation, and continuous improvement
    Marketing Operations & Alignment
    • Oversee marketing operations, processes, and technology to drive efficiency and scale
    • Manage marketing budgets and resources to ensure optimal ROI
    • Collaborate cross-functionally with Sales, Account Management, Sales Enablement, B2C Lifecycle Marketing, and Analytics to ensure marketing strategies directly support pipeline and revenue outcomes
    • Measure and report on marketing performance, demonstrating clear contribution to business growth
    The Experience You Will Bring:
    • Bachelor's degree in Business, Marketing, or related field; MBA or advanced degree preferred
    • 10+ years of progressive experience in B2B marketing, with a strong track record of driving awareness, demand generation, and revenue growth
    • Proven experience in managing and developing a diverse, high-performing marketing team
    • Experience using Microsoft Office (Word, Excel, PowerPoint)
    • Deep understanding of market development, segmentation, and go-to-market strategies
    • Strong communication, storytelling, and strategic marketing skills
    • Data-driven mindset with expertise in leveraging analytics, reporting, and insights to drive decision-making
    • Experience in client marketing, partner marketing, and event execution strongly preferred
    • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
    • Strategic thinker with a hands-on approach, capable of executing both at a high level and in day-to-day operations
    Your Well Being:
    • Hybrid work model (Onsite/Offsite)
    • Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
    • 401k Retirement Plan
    • Flexible PTO
    • Career Development
    • Employee Purchase Program
    What We Stand For:
    • We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
    • We hold ourselves accountable and expect it of each other. We attack problems with a positive "can do" attitude. We do what we say we'll do.
    • We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
    • We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
    • We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?

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