Media Analyst - New York, United States - Kate Spade

Kate Spade

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic.

Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more.

Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Visit
Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:
The Digital Media Analyst plays a critical role in Kate Spade's customer centricity efforts. This position is responsible for the creation of actionable media insights, channel forecasting, reporting and measurement.

The goal of these activities is to advance the company's knowledge of the customer and their media interactions and quantify the impact of our efforts.

Ultimately, this role will help us discover the information hidden in our media performance data and support data driven decision making.

The successful individual will leverage their proficiency in marketing data analytics to

Bring disparate sources of data together in a uniform manner.
Prepare & deliver reporting. Aggregate data and insights across multiple stakeholders, vendors, and agencies, and consolidate into a clear, consistent, and easily digestible view.
Extract actionable insights through analyzing large, complex, multidimensional data sets.
Establish & consistently publish fullfunnel digital marketing insights, reports, and dashboards to socialize analysis with team and crossfunctional business partners in compelling and professional data visualizations.
Drive monthly marketing channel performance forecasting with Tapestry COE & Agency
Leverage a strong understanding of customer segmentation & analytics to identify opportunities in our media mix and audience targeting, in partnership with Customer Analytics Manager.
Support test & learn strategy across paid & owned channels, extracting insights, opportunities, and actions from test results.
Remain aware of data inconsistencies and work with IT, Tapestry Data Labs, Tapestry COE and/or the brand's Agency of Record to ensure data efficacy & quality.

The accomplished individual will possess...

3+ years' experience working with marketing data, applied statistics, and data mining preferred.
Experience with quantitative techniques of regression, multivariate analysis, and statistical significance testing preferred.
Proficiency in analytical tools: modeling and reporting in Excel/Access and SQL
Proficiency in data visualization tools: R, Python, Tableau, or similar.
Experienced in working in a directtoconsumer business, preferably with multiple channels of distribution.
Proven track record of being able to work independently with the business stakeholders with mínimal direction and proactively engage with them.
Excel at making complex concepts simple and easy to understand by those around you. Strong communication and data visualization skills i.e., translating complex concepts into layman's terms and influence both peers and senior leadership.
Bachelor's Degree required.

Our Competencies for All Employees
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Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
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Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
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Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
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Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
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Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; v