Social Media Coordinator - Palmerton, United States - Blue Mountain Resort

Description

WHAT YOU BRING TO THE POSITION:

• Proficiency in using social media management tools (e.g., Dash Hudson, Hootsuite, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
• Strong understanding of social media platforms, trends, and best practices.
• Creative mindset with the ability to think outside the box and generate innovative content ideas.
• Basic graphic design skills (knowledge of Adobe Creative Suite is a plus).
• Analytical skills to interpret data and draw actionable insights for optimization.
• Ability to multitask, prioritize tasks, and meet deadlines in a fastpaced environment.
• A team player with strong interpersonal skills and a customercentric approach.

WHAT YOU CAN EXPECT:

• Develop creative and engaging content tailored to each social media platform (Instagram, Facebook, Twitter, LinkedIn, etc.). Write captivating captions, blogs, and articles to accompany visual content.
• Capture highquality photos and videos showcasing resort amenities, activities, events, and promotions.
• Generate graphic content; flyers, social squares, event covers, etc.
• Monitor social media channels for mentions, comments, and messages, and promptly respond to inquiries and comments. Schedule and publish posts in accordance with the content calendar and strategic objectives.
• Stay updated on social media trends, algorithms, and best practices to optimize performance.
• Cultivate and nurture relationships with our online community, including guests, influencers, and industry partners.
• Monitor online reviews and feedback, and collaborate with relevant departments to address guest concerns and enhance the guest experience
• Track and analyze key performance metrics (reach, engagement, conversions, etc.) to assess the effectiveness of social media campaigns.
• Generate regular reports and insights to evaluate progress, identify trends, and recommend improvements.
• Utilize datadriven insights to optimize content strategies and drive continuous growth and engagement.
• Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.

WHAT WE CAN OFFER YOU:

We offer the opportunity to join a growing company with over 40 years in the hospitality industry and be a part of setting a new standard of excellence in guest satisfaction.

We understand the importance of both personal and professional growth and support our team members in achieving their goals. Team members enjoy benefits including a free season pass and activities around the resort, discounts on food and merchandise, and special team celebrations in an environment that gives you the opportunity to play where you work


WHY IT'S SO GREAT TO WORK FOR BLUE MOUNTAIN RESORT: Blue Mountain Resort offers an environment that encourages personal and professional growth, collaboration, safety, and fun. We are committed to fostering a rich learning environment based on individual talents and goals. Together we strive to cultivate a community based on trust and respect.

• Job offers are contingent upon successful completion of a drug screen, background investigation, and compliance with the U.S. Government Form I9, Employment Eligibility Verification._
• Blue Mountain Resort is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or any other status protected by applicable law._