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    Assistant Manager, Digital Marketing - Atlanta, United States - Yankee Candle

    Yankee Candle
    Yankee Candle Atlanta, United States

    2 weeks ago

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    Description
    Job Description - Assistant Manager, Digital Marketing

    Job Number:


    The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands.

    As the Assistant Manager, Digital Marketing, y

    ou will lead the execution

    of digital activation. You will be in lock-step


    with your brand and sales counterparts to understand long term and short-term goals to translate into effective digital campaigns across channels.

    You will

    be responsible for the execution and tracking of digital retail media campaigns for multiple brands across various retailers.
    You will support in

    the development

    of best-in-class media plans that translate business goals to actionable media execution. You will consult and manag

    e A&P budgets and have a clear understanding of how digital media spend is moving the business forward.
    Specific responsibilities will include but are not limited to:
    Execution of digital marketing strategy on retail media platforms to drive overall brand and eCommerce growth plans.

    Partner with:
    Sales teams to build eCommerce activation plans
    Internal Planning and Brand teams to determine optimal

    product mix, messaging and omnichannel cohesiveness
    In-house Creative and Production teams to develop best in class digital assets
    Primary media partners to drive growth
    Analytics to understand sales lift and performance trends to optimize

    the media mix

    Leverage state of the art

    analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth
    Support on strategic projects around content development, catalogue improvement, paid digital media program recap and comparison, marketing website management
    Involvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goals
    Execute setup and management of campaigns in alignment with business goals and reporting expectations
    Support in development of best practices for campaign, ad group/ad set, targeting and creative

    execution
    Deliver

    budget pacing to track and optimize

    elements of digital advertising campaigns across a given time period
    Determine


    improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features, etc.

    Performs other tasks as needed

    Qualifications:
    BS/BA or University degree in Business or similar field
    1-3 years of digital marketing and/or eCommerce work experience
    Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
    Ability to operate

    independently given direction, and bring ideas and solutions to issues raised
    Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders, and external partners regarding

    the opportunity in this unique channel
    Strong problem-solving capabilities with a record of finding feasible

    solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
    Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
    Experience with Retailer Media a plus
    Newell Brands (


    NASDAQ:
    NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

    Newell Brands is an equal opportunity and affirmative action employer.

    We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

    to view the "EEO is the Law" poster and additional EEO information.
    Click here

    #J-18808-Ljbffr
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