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    CRM Manager II - Durham, United States - Shutterfly

    Shutterfly
    Shutterfly Durham, United States

    3 weeks ago

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    Description

    At Spoonflower (part of the Shutterfly family of brands) our mission is to inspire individuals to make, buy and sell unique products built around color and pattern. Our e-commerce website makes it possible for individuals to create, sell, and shop for unique fabrics, wallpaper, and home décor. Spoonflower's global marketplace connects our customers to more than 1 million designs by independent artists from around the world.

    Overview & Outcomes Spoonflower is looking for a detail-oriented CRM Operations Specialist to join our global CRM team. The CRM Operations Specialist will assist with the development, management, and optimization of Spoonflower brand email and push programs —including promotional and launch campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion as standard by applying email/digital marketing best practices and brand guidelines to email production and content creation. Key Responsibilities
    • Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
    • Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
    • Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
    • Maintains an understanding of brand, audience, and company objectives.
    • Project manages campaigns and programs.
    • Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
    • Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
    • Maintains current knowledge of industry best practices, regulation, and privacy issues.
    • Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
    Qualifications
    • 3-5 years of experience in email marketing, preferably in a B2C setting
    • Ability to prioritize and effectively manage multiple priorities, projects and resources in a fast-paced environment
    • Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
    • Bachelor's degree or equivalent experience
    • Knowledge of email marketing best practices, including list management, segmentation, and deliverability
    • Excellent communication and collaboration skills
    • Detail-oriented and organized
    • Ability to meet deadlines while managing multiple concurrent programs
    • Strong interpersonal skills with the proven ability to work cross functionally
    • Oracle Marketing Cloud experience a plus
    • HTML knowledge and responsive email best practices used for email production
    • Ability to react quickly and accurately in a fast-paced environment
    • Strong problem solving and communication skills
    • Experience reviewing and modifying content to ensure accuracy optimization

    Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. Learn more about our commitment to Diversity, Equity and Inclusion at Shutterfly DE&I.

    This position will accept applications on an ongoing basis until filled.

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